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Head of Demand Generation - North America

Canada · Job Posted December 01, 2025
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Job Description

Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning’s growth. You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our Marketing Operations team, our Events team and our Brand & Content team.

Job Responsibility

  • Create pipeline for the US market to speed up 360Learning’s growth
  • Own the North American Demand Gen budget
  • Be accountable for achieving our North American SQL targets (Sales Qualified Leads)
  • Work closely with the North American Paid Media Manager on allocating budget across channels
  • Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
  • Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs to SQLs
  • Be the North American Sales team point of contact for all marketing-related questions
  • Collaborate with the rest of the North American marketing team to create more ambitious & complex campaigns
  • Unlock new acquisition channels to scale demand generation in North America
  • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
  • Convert the learnings from your marketing experiments into strategic insights to build the North America marketing roadmap

Requirements

  • Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
  • Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads)
  • Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
  • Data-focus: driven by performance
  • Attention to detail
  • Analytical skills
  • Autonomy and Project Management
  • Written communication: structured and crystal-clear

Nice to have

  • Experience with ABM campaigns is a plus
  • Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

What we offer

  • Comprehensive health insurance starting your first day of employment
  • RRSP contribution matching
  • Generous parental leave
  • Professional development opportunities through our own platform
  • Unlimited days of annual PTO
  • 5 days for sick leave
  • Holiday time in accordance with the Ontario Holiday Calendar
  • Flexible work hours
  • 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity
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