Head of Demand Generation - North America Job at 360Learning

Head of Demand Generation - North America

360Learning

Location:
Canada

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning’s growth. You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our Marketing Operations team, our Events team and our Brand & Content team.

Job Responsibility:

Create pipeline for the US market to speed up 360Learning’s growth
Own the North American Demand Gen budget
Be accountable for achieving our North American SQL targets (Sales Qualified Leads)
Work closely with the North American Paid Media Manager on allocating budget across channels
Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs to SQLs
Be the North American Sales team point of contact for all marketing-related questions
Collaborate with the rest of the North American marketing team to create more ambitious & complex campaigns
Unlock new acquisition channels to scale demand generation in North America
Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
Convert the learnings from your marketing experiments into strategic insights to build the North America marketing roadmap

Requirements:

Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads)
Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
Data-focus: driven by performance
Attention to detail
Analytical skills
Autonomy and Project Management
Written communication: structured and crystal-clear

Nice to have:

Experience with ABM campaigns is a plus
Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

What we offer:

Comprehensive health insurance starting your first day of employment
RRSP contribution matching
Generous parental leave
Professional development opportunities through our own platform
Unlimited days of annual PTO
5 days for sick leave
Holiday time in accordance with the Ontario Holiday Calendar
Flexible work hours
6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity

Additional Information:

Job Posted:
December 01, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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