Head of Demand Generation, North America Job at Assessfirst (New York)

Job Description

As our Demand Generation and ABM leader, you’ll be the strategic right hand to the Head of Marketing for North America. You’ll own the planning, execution, and optimization of integrated, data-driven marketing campaigns targeting strategic accounts across our key verticals. This is a senior, hands-on role for a marketing leader who thrives on building pipeline, developing innovative ABM programs, and orchestrating high-impact campaigns that align marketing, sales, and product teams.

Job Responsibility

Lead and mentor a growing marketing team, providing direction, setting priorities, and ensuring strong execution across ABM, digital, and demand-generation programs
Develop and own ChapsVision’s North American ABM strategy, including segmentation, account selection, personalization, and campaign execution
Partner with Sales leadership to design multi-touch, account-centric programs that increase engagement, pipeline, and conversion across target enterprise accounts
Lead digital demand generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate top- and mid-funnel growth
Collaborate closely with Product Marketing and Sales to ensure consistent messaging, value propositions, and campaign alignment
Design and oversee nurture programs that leverage HubSpot and other automation tools to deliver the right content at the right time in the buyer journey
Measure, analyze, and optimize campaign performance, defining KPIs, dashboards, and insights to continuously improve ROI
Manage agency and vendor relationships to ensure executional excellence and innovation across digital and ABM programs
Serve as a trusted advisor and deputy to the Head of Marketing, helping to shape annual marketing strategy, budgets, and GTM priorities

Requirements

10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, ideally within SaaS, AI, or enterprise software
Proven success in developing and scaling account-based marketing programs that drive measurable pipeline and revenue
Deep understanding of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.)
Strong strategic and analytical skills with the ability to translate complex data into actionable insights
Excellent communication and leadership skills, able to influence cross-functional teams and senior stakeholders
Creative, hands-on operator with a bias for execution and experimentation

What we offer

Generous PTO
health benefits from date of hire
401(k) employer match
wellness and commuter benefits

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Head of Demand Generation, North America

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