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Head of Demand Generation, North America

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Assessfirst

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

150000.00 - 210000.00 USD / Year

Job Description:

As our Demand Generation and ABM leader, you’ll be the strategic right hand to the Head of Marketing for North America. You’ll own the planning, execution, and optimization of integrated, data-driven marketing campaigns targeting strategic accounts across our key verticals. This is a senior, hands-on role for a marketing leader who thrives on building pipeline, developing innovative ABM programs, and orchestrating high-impact campaigns that align marketing, sales, and product teams.

Job Responsibility:

  • Lead and mentor a growing marketing team, providing direction, setting priorities, and ensuring strong execution across ABM, digital, and demand-generation programs
  • Develop and own ChapsVision’s North American ABM strategy, including segmentation, account selection, personalization, and campaign execution
  • Partner with Sales leadership to design multi-touch, account-centric programs that increase engagement, pipeline, and conversion across target enterprise accounts
  • Lead digital demand generation initiatives across channels (email, paid media, webinars, SEO, and content syndication) to accelerate top- and mid-funnel growth
  • Collaborate closely with Product Marketing and Sales to ensure consistent messaging, value propositions, and campaign alignment
  • Design and oversee nurture programs that leverage HubSpot and other automation tools to deliver the right content at the right time in the buyer journey
  • Measure, analyze, and optimize campaign performance, defining KPIs, dashboards, and insights to continuously improve ROI
  • Manage agency and vendor relationships to ensure executional excellence and innovation across digital and ABM programs
  • Serve as a trusted advisor and deputy to the Head of Marketing, helping to shape annual marketing strategy, budgets, and GTM priorities

Requirements:

  • 10+ years of progressive experience in B2B demand generation, ABM, or digital marketing, ideally within SaaS, AI, or enterprise software
  • Proven success in developing and scaling account-based marketing programs that drive measurable pipeline and revenue
  • Deep understanding of B2B marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, etc.)
  • Strong strategic and analytical skills with the ability to translate complex data into actionable insights
  • Excellent communication and leadership skills, able to influence cross-functional teams and senior stakeholders
  • Creative, hands-on operator with a bias for execution and experimentation
What we offer:
  • Generous PTO
  • health benefits from date of hire
  • 401(k) employer match
  • wellness and commuter benefits

Additional Information:

Job Posted:
December 21, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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