Head of Demand Generation & Growth

• Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks
• Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies
• Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes
• Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales
• Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy
• Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits
• Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion
• Develop global PR and social media frameworks and ensure consistent execution across markets
• Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally
• Directly manage the Product Marketing Lead and ensure alignment across GTM functions
• Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data

• 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing
• 3+ years managing marketing teams with measurable pipeline outcomes
• Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software
• Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy
• Strong analytical capability and data-driven decision-making skills
• Experience working closely with enterprise sales organisations and revenue operations teams
• Excellent communication and stakeholder management skills

Experience within insurance technology, financial services tech, or adjacent sectors