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Harvey Logo Harvey · -

Head of Demand Generation & Growth

United States, San Francisco, New York 221000.00 - 300000.00 USD / Year · Job Posted February 18, 2026
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Job Description

We’re looking for a data-driven, full-funnel marketing leader to build and scale our demand generation engine. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You’ll lead a team across marketing operations, analytics, campaigns, performance marketing, SEO, website optimization, and email/lifecycle. Your mandate: design a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes.

Job Responsibility

  • Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy
  • Define the integrated demand generation strategy across paid, organic, field, and lifecycle channels to drive pipeline growth and expansion
  • Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing
  • Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals
  • Develop quarterly pipeline and ROI targets, and present performance insights to the executive team
  • Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue
  • Partner with creative and product marketing to ensure campaigns are on-brand, precise, and grounded in customer value
  • Continually test, measure, and iterate on messaging, creative, and channel mix for efficiency and scale
  • Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads
  • Partner with web and content teams to ensure Harvey’s digital presence communicates credibility, value, and differentiation across regions
  • Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion
  • Design automated programs that accelerate lead qualification, activation, and customer adoption
  • Partner with Sales and Customer Success to ensure seamless hand-offs and retention-focused communications
  • Oversee marketing technology stack (Marketo, Salesforce, Clay, Segment, etc.) to ensure clean data, accurate attribution, and operational excellence
  • Establish rigorous measurement frameworks for campaign performance, lead quality, and ROI
  • Lead data hygiene, enrichment, and segmentation strategies to improve audience targeting and funnel efficiency

Requirements

  • 10+ years of B2B marketing experience
  • At least 3+ years leading Demand Generation or Growth functions
  • Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms
  • Deep understanding of full-funnel analytics, attribution, and performance optimization
  • Expertise in marketing automation, CRM, and data visualization tools
  • Excellent cross-functional leadership and ability to translate data into strategy
  • Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity

What we offer

  • Comprehensive health, dental and vision coverage
  • Retirement benefits (401k match up to 4%)
  • Flexible PTO
  • Equity plan
  • Bonus

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