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ISG Italy Logo ISG Italy · IT - Software Development

Head of Customer Monetization & CRM

Hungary, Budapest · Job Posted May 04, 2026
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Job Description

Our Client is a prominent player in the digital ecosystem, with an established presence across multiple markets, currently undergoing a significant digital transformation. To spearhead this evolution, they are establishing a new, high-impact leadership role.

Job Responsibility

  • Direct the comprehensive user base monetization roadmap, with a primary mandate to scale recurring consumer income
  • Orchestrate full-funnel initiatives, managing everything from initial user acquisition and conversion to long-term retention and churn mitigation
  • Convert complex behavioral analytics into actionable commercial strategies
  • Maintain full P&L accountability for the hybrid service portfolio
  • Continuous optimization of access control & monetization logic, pricing structures, and product bundling
  • Streamline user journeys (registration and access) to minimize friction and maximize lifetime value (LTV)
  • Oversee all performance-based marketing efforts, ensuring high ROI across paid channels for both subscriptions and e-commerce
  • Establish a culture of rigorous testing and data-driven experimentation
  • Synchronize marketing objectives with product development and content operations
  • Define and execute a sophisticated CRM strategy focused on personalization and smart segmentation
  • Launch scalable automated communication programs (email, push, on-site) to deepen customer loyalty
  • Manage and inspire a multidisciplinary team of 10-15 professionals
  • Cultivate an environment of high accountability, commercial impact, and hands-on execution

Requirements

  • Senior Expertise: Substantial professional background in customer monetization strategies, recurring revenue models, CRM, or performance-based growth
  • Proven Track Record: Demonstrated success in leading growth, retention, or customer lifecycle optimization initiatives
  • Analytical Mastery: Comprehensive knowledge of digital funnels, user journeys, and data-driven decision-making processes
  • Collaborative Leadership: Experience working in close partnership with product, technology, and other core functional departments
  • Ownership Mindset: A leader who combines commercial intuition with the ability to manage complex operations and P&L-close results

Nice to have

  • Cross-Industry Experience: Background in high-volume consumer sectors like E-commerce, Telecom, or other digital services where ARPU, churn, and LTV are vital
  • Alternative Subscription Models: Experience with recurring revenue models across diverse digital service sectors (e.g., Streaming, Fintech, Marketplaces)
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