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Microsoft has one of the deepest customer bases in technology — organizations of every size, in every industry, doing remarkable things on Azure, Copilot and AI, Security, Microsoft 365, and Dynamics 365. The Head of Customer Marketing & Advocacy will build and lead a world-class customer marketing and advocacy practice that brings those customer stories to the center of Microsoft's brand and commercial marketing. This is a builder's role focused on a systematic, always-on advocacy program that turns customer success into a strategic asset You will define the operating model, elevate the quality and reach of our customer storytelling, and partner across marketing, sales, and customer success to make customer voice a defining part of how the market experiences Microsoft. We are looking for a leader who is as process-driven as they are creative, — someone who can stand up a rigorous, repeatable sourcing-and-activation engine and, in the same breath, recognize and shape the stories that move audiences. You will partner especially closely with sales and product marketing to source customer stories and activate them at the brand level and across our events. You are customer obsessed and you identify opportunities to marry the innovation of our customers with the way Microsoft enables them to do so. This leader will be the single accountable owner of the customer storytelling arc, end to end, so that high-value moments are sourced deliberately, tracked in one place and distributed through a proactive, systematic engine. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Job Responsibility
Strategy and Operating Model
Proactive Sourcing with the Field, Comms and PMM
Shared Visibility and a Single System of Record
Customer Evidence and Storytelling at Scale
Activation Across High-Visibility Touchpoints
Coordinated Amplification
Cross-functional Leadership
Measurement and Impact
Team, Vendor, and Budget Leadership
Requirements
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, customer-evidence roles, or related work experience OR equivalent experience.
Bring a strong first-principles POV on how to build a best in class capability paired with strong leadership capability to lead change within a matrixed organization.
12+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
10+ years leading and building high performing teams.
Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share.
Hands-on experience building or scaling a customer advocacy or reference program, ideally supported by a dedicated platform (e.g., ReferenceEdge, SlapFive, UserEvidence, or similar).
Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority.
Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline.
Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI (Return on Investment) narratives.
Excellent writing, editorial, storytelling, and executive communication skills.
A balance of operational rigor and creativity — you build durable processes and you have a strong creative point of view.
Experience activating customers across marketing touchpoints and campaigns – both large scale and targeted, along with
Demonstrated use of AI tools to scale content creation and advocacy operations.
Experience operating in a large, global, matrixed organization.
Nice to have
Bring a strong first-principles POV on how to build a best in class capability paired with strong leadership capability to lead change within a matrixed organization.
12+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
10+ years leading and building high performing teams.
Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share.
Hands-on experience building or scaling a customer advocacy or reference program, ideally supported by a dedicated platform (e.g., ReferenceEdge, SlapFive, UserEvidence, or similar).
Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority.
Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline.
Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI (Return on Investment) narratives.
Excellent writing, editorial, storytelling, and executive communication skills.
A balance of operational rigor and creativity — you build durable processes and you have a strong creative point of view.
Experience activating customers across marketing touchpoints and campaigns – both large scale and targeted, along with
Demonstrated use of AI tools to scale content creation and advocacy operations.
Experience operating in a large, global, matrixed organization.