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Head of Crypto Partner and Field Marketing

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Figure

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

148000.00 - 170000.00 USD / Year
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Job Description:

We’re seeking a strategic operator to lead partnership marketing and event strategy across our Web3 ecosystem. This role will position Figure as a category leader through high-impact partnerships, coordinated co-marketing, and world-class event presence. You’ll collaborate with DeFi protocols, institutional partners, and ecosystem participants to drive adoption of Demo Prime, CBL, and Figure’s broader product suite while owning our presence across major crypto conferences, developer events, and community activations.

Job Responsibility:

  • Develop and execute co-marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume
  • Design partnership programs that create shared value and support user acquisition across retail and institutional segments
  • Manage joint go-to-market campaigns and create partnership collateral, case studies, and reporting
  • Identify and qualify 5+ partnership MQLs per quarter across the crypto landscape
  • Build measurement frameworks to track partnership impact on volume, acquisition, and brand awareness
  • Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsorships
  • Secure 4–5 quarterly speaking placements for Figure executives across top-tier conferences and podcasts
  • Define narrative, positioning, and programming for the RWA Consortium, a Figure led initiative to expand adoption of RWAs
  • Track event ROI including pipeline generation, developer adoption, community growth, and brand impact
  • Collaborate cross-functionally with BD, product, marketing, and executive stakeholders to align strategies

Requirements:

  • 5+ years in partnership marketing, ideally in crypto/DeFi or fintech
  • Proven success managing B2B partnerships and co-marketing programs
  • Experience engaging crypto communities and navigating DeFi ecosystems
  • Strong event management background across major conferences and developer events
  • Demonstrated ability to coordinate across multiple entities and stakeholders
  • Data-driven approach to partnership and event performance measurement
  • Excellent project management, communication, and cross-functional collaboration skills

Nice to have:

  • Preferred experience including relationships within DeFi protocols or exchanges
  • launching or scaling DeFi products
  • financial services or capital markets background
  • understanding of Solana and multi-chain ecosystems
  • experience with contractor teams
  • familiarity with building stronger partner cohorts
What we offer:
  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement
  • 25% annual bonus target, paid quarterly
  • Company equity in the form of RSUs

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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