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We've partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine. This is not a maintenance role. It's a build, scale and optimise opportunity for someone who wants real ownership and impact.
Job Responsibility:
Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets
Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sell
Drive segmentation and personalisation at scale
Implement and scale AI-driven workflows to improve speed and efficiency
Establish a fast-paced testing and experimentation culture
Define and own CRM KPIs tied directly to revenue and customer value
Lead, coach and develop a high-performing CRM team
Partner closely with performance, product and martech teams
Requirements:
Strong CRM leadership experience within a high-growth or fast-paced environment
Proven track record of building and scaling lifecycle programmes, not just optimising
Commercial mindset with a focus on revenue, retention and customer value
Hands-on experience with modern CRM platforms such as Braze or similar
Experience leveraging automation and AI within CRM workflows
Comfortable operating at both strategic and executional level
Strong stakeholder management and cross-functional collaboration