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Head of CRM

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Salt

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Location:
United Kingdom , London

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Contract Type:
Employment contract

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Salary:

100000.00 - 120000.00 GBP / Year

Job Description:

We've partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine. This is not a maintenance role. It's a build, scale and optimise opportunity for someone who wants real ownership and impact.

Job Responsibility:

  • Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets
  • Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sell
  • Drive segmentation and personalisation at scale
  • Implement and scale AI-driven workflows to improve speed and efficiency
  • Establish a fast-paced testing and experimentation culture
  • Define and own CRM KPIs tied directly to revenue and customer value
  • Lead, coach and develop a high-performing CRM team
  • Partner closely with performance, product and martech teams

Requirements:

  • Strong CRM leadership experience within a high-growth or fast-paced environment
  • Proven track record of building and scaling lifecycle programmes, not just optimising
  • Commercial mindset with a focus on revenue, retention and customer value
  • Hands-on experience with modern CRM platforms such as Braze or similar
  • Experience leveraging automation and AI within CRM workflows
  • Comfortable operating at both strategic and executional level
  • Strong stakeholder management and cross-functional collaboration

Additional Information:

Job Posted:
May 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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