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Head of CRM

vankaizen.com Logo

Van Kaizen

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Location:
Brazil , Sao Paulo

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Category:
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Salary:

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Job Description:

You will join our client as the Head of CRM for Brazil, leading a crucial customer relationship program for a global technology and gaming business. You will design and implement CRM that boosts engagement, loyalty, and lifetime value among Brazilian customers. You will guide the CRM team, using data-driven insights to create targeted campaigns across channels. You will partner with marketing, product, and support to ensure a consistent brand and smooth customer journeys. This is a senior role with one vacancy, on-site, and local relocation only. You will join a global team of more than 1,200 people that values collaboration, innovation, and growth.

Job Responsibility:

  • Develop and execute the CRM strategy for the Brazilian market, aligned with local trends and consumer behavior
  • Lead and mentor the CRM team to deliver high-quality, results-oriented campaigns
  • Utilize data and analytics to monitor KPIs, evaluate campaigns, and optimize customer journeys
  • Collaborate cross-functionally with marketing, product, and customer support to ensure a consistent brand message and seamless experiences
  • Design and implement loyalty programs, promotions, and personalized offers to drive retention and acquisition
  • Identify new opportunities for customer engagement across channels, including email, push, social, events, PR, and affiliates
  • Develop and manage the CRM budget to maximise return on investment
  • Stay updated on industry trends, competitor activity, and regulatory changes affecting CRM in gaming

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • MBA is a plus
  • Minimum of five years' experience in CRM or related roles within iGaming or technology sectors
  • Strong understanding of the Brazilian gaming market, customer behaviour, and regulatory environment
  • Proven track record of developing and delivering CRM strategies that increase engagement and loyalty
  • Exceptional analytical skills and the ability to make data-driven decisions
  • Excellent leadership and team management abilities, fostering collaboration and excellence
  • Fluent in Portuguese and English, with strong written and verbal communication skills
  • Experience with CRM tools, marketing automation, and data analytics software
  • Strong project management skills and the ability to manage multiple projects simultaneously
What we offer:
  • You will join a supportive environment that values growth, learning, and diversity
  • You will have access to development opportunities, exposure to global teams, and the chance to shape a major regional program from day one

Additional Information:

Job Posted:
February 07, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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