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Head of CRM

majorplayers.co.uk Logo

Major Players Limited

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

75000.00 - 90000.00 GBP / Year

Job Description:

This is a pivotal role within a premium fashion retail brand, responsible for leading the CRM function, setting strategy, and running campaigns that drive customer engagement, retention, and revenue growth. You’ll join a small but growing CRM team and take ownership of lifecycle marketing, campaign execution, and team leadership. If you have hands-on CRM experience in fashion or premium retail, enjoy building strategies that convert, and are ready to step into a leadership role, this is an excellent career opportunity.

Job Responsibility:

  • Lead the CRM function, setting strategy and operational priorities
  • Plan, execute, and optimise lifecycle marketing campaigns across email, SMS, app, and other channels
  • Manage and mentor CRM team members, building capability and supporting career development
  • Collaborate closely with marketing, e-commerce, and commercial teams to align CRM strategy with business goals
  • Analyse campaign performance and customer engagement, translating insights into actionable improvements
  • Drive adoption of best practices, automation, and personalisation across the CRM function
  • Ensure consistent, premium-brand customer communications that reflect brand values

Requirements:

  • Strong CRM and lifecycle marketing experience, within fashion or premium retail driven brands
  • Proven ability to lead campaigns end-to-end, from strategy to execution
  • Experience managing people or readiness to step into a leadership role
  • Hands-on, practical approach - able to get stuck in and deliver campaigns personally
  • Strong understanding of customer segmentation, targeting, and engagement strategies
  • Familiarity with email, SMS, app, and other CRM channels
What we offer:
  • flexible working
  • bonus scheme
  • annual leave allowance
  • health support

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Job Link Share:

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