Head of CRM

Huge opportunity to step in as our new Head of CRM. Oversee our entire CRM function, while developing and executing comprehensive CRM strategies to maximise player satisfaction and loyalty through data-driven insights! This role oversees CRM system implementation and management, analyses player behavior to identify opportunities, and leads cross-functional initiatives to personalise engagement across all customer touchpoints. The position drives revenue growth through targeted campaigns, advanced player segmentation, and optimised multi-channel communication strategies.