Head of CRM

We’re now looking for a Head of CRM to own and evolve our group-wide CRM strategy, with a clear focus on retention, customer lifetime value, and sustainable growth across brands and markets. In this role, you will lead the development of CRM best practices, customer segmentation, and marketing technology across the group. You will build and lead a high-performing CRM team and act as a strategic partner to commercial and cross-functional stakeholders, ensuring that customer insights are translated into impactful engagement throughout the customer lifecycle.