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Head of CRM & Digital

blu-digital.co.uk Logo

Blu Digital

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

76300.00 GBP / Year
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Job Description:

Our client, a nationally recognised group of businesses are currently looking to recruit a Head of CRM & Digital on a 12 month contract paying up to £76,300 plus 30% Bonus. You will lead the planning, delivery, measurement and ongoing optimisation of loyalty schemes, CRM campaigns and website content to grow customer acquisition. You will focus on conversion and retention across the following channels: Loyalty Apps; Email; SMS; Brand Websites and customer bookings. Your main focus will be CRM and loyalty and some conversion rate optimisation for the website. You will have a team and a number of agencies to support you and you will own and develop the strategy.

Job Responsibility:

  • Lead the planning, delivery, measurement and ongoing optimisation of loyalty schemes, CRM campaigns and website content to grow customer acquisition
  • Focus on conversion and retention across the following channels: Loyalty Apps, Email, SMS, Brand Websites and customer bookings
  • Own and develop the strategy

Requirements:

  • Strong CRM and loyalty experience
  • Good website optimisation experience (advantage, not essential)

Nice to have:

Good website optimisation experience

What we offer:

30% Bonus

Additional Information:

Job Posted:
December 27, 2025

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