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Shape the future of two of the UK’s most loved jewellery brands. At Signet Jewelers UK, creativity sits at the heart of how we connect with customers and tell stories that matter. With our iconic brands H. Samuel and Ernest Jones, we’re evolving fast — becoming more customer-centric, digital-first and emotionally engaging than ever before. This is a rare opportunity to deliver the creative vision across two distinctly positioned brands — one accessible, fashion-forward and youthfully relevant; the other premium, aspirational and luxury-led. If you thrive at the intersection of bold creativity and commercial impact, we’d love to hear from you. This role can be offered on a hybrid basis working a minimum of 2 days a week from our office in Croxley Park, Watford.
Job Responsibility:
Defining and delivering compelling creative visions for H. Samuel and Ernest Jones, flexing confidently between two very different brand personalities
Leading creative development across all channels — digital, social, email, in-store, windows, campaigns, packaging and brand environments
Championing a customer-first, digital- and social-led approach to storytelling and design
Partnering with senior business leaders to ensure creative work supports commercial objectives while strengthening brand equity
Managing, mentoring and developing a talented in-house creative team, fostering a culture of collaboration, curiosity and creative excellence
Building strong relationships with external creative, production and photography partners, including supplier-led imagery
Driving innovation, efficiency and scalability within the creative function, including the smart use of AI tools
Ensuring all creative delivery is on time, on budget and to an exceptional standard
Requirements:
A proven creative leader with a strong track record delivering standout brand identity and campaigns across digital and physical retail environments
Experience within multi-channel retail, fashion or consumer brands
Exceptional visual storytelling instincts, design sensibility and understanding of customer behaviour
Strong commercial acumen, with the ability to balance long-term brand building with short-term trading needs
Inspiring people leadership skills
Confidence influencing senior stakeholders and presenting creative ideas with clarity and impact
Experience managing budgets and agency relationships
The agility to thrive in a fast-paced environment and flex seamlessly between brands with different audiences and ambitions
What we offer:
Competitive salary
Generous discount of up to 30% off our fabulous products from day one
An annual enhanced discount to celebrate the day you joined our team
Retirement Savings plans which offer flexibility in the way you save for the future
Immediate Life Assurance from day one
A minimum of 22 days holiday per year which increases after a years’ service
Recognised qualifications, study support and structured career progression
Health and Wellbeing Scheme
Financial Wellbeing scheme
Give As You Earn scheme
Real Rewards - exclusive discounts on groceries, travel and leisure