Head of creative

• Define and lead the creative vision for e-commerce and DTC brands, ensuring each asset supports both brand growth and measurable performance outcomes
• Define and implement a global creative strategy aligned with Performance Manager and brand consistency
• Champion a data-driven creative culture where decisions are grounded in insights, and own the framework that enables the team to consistently turn data into actionable creative direction
• Build and maintain a Creative Performance Framework to track the impact of creative iterations
• Guide Creative Strategists, Copywriters, and Designers to elevate strategic thinking and speed of execution
• Lead brainstorming sessions to unlock innovative ad angles, storylines, and formats
• Own the full creative lifecycle from briefing to post-launch analysis and iteration
• Oversee the briefing process, ensuring clarity, speed, and alignment with campaign goals
• Partner with Performance Managers to refine top-performing creatives and scale winners
• Develop and manage testing roadmaps across formats, messaging, and styles
• Guarantee that creative direction consistently supports business outcomes, particularly in growth and conversion performance
• Maintain high brand integrity while pushing the boundaries of what converts
• Build and lead a high-performing creative team that delivers fast, sharp, and on-brand assets
• Manage and mentor Creative Strategists, Copywriters Strategists, Motion Designers, and Video Editors
• Streamline workflows and improve turnaround speed without compromising quality
• Establish review systems and feedback loops for continuous improvement
• Develop SOPS for creative production, testing, and reporting
• Ensure the team consistently delivers on time, on spec, and on brand
• Bridge the gap between art and science by aligning creativity with growth strategies
• Collaborate closely with Growth and Performance teams to ensure shared goals and feedback loops
• Optimise creative execution across paid, organic, and lifecycle marketing
• Align design and messaging with audience psychology, funnel stage, and targeting strategy
• Facilitate insight-sharing sessions across teams to drive smarter creative decisions
• Leverage performance data to inform ideation and refine visual direction
• Future-proof the creative function by constantly experimenting, iterating, and evolving
• Lead competitive benchmarking and industry scans to surface trends and opportunities
• Launch a Creative Innovation Lab to test emerging formats and storytelling techniques
• Integrate UGC, interactive, and AI-powered creative into the pipeline
• Push the team to innovate while remaining grounded in performance fundamentals
• Champion emotional storytelling and breakthrough visuals that differentiate brands

• 5+ years leading creative strategy and execution within high-growth digital environments, either at a performance agency or directly within DTC/e-commerce brands
• Strong expertise in performance marketing, with a clear understanding of what drives creative impact and conversion in the e-commerce space
• Proven track record managing multidisciplinary creative teams (design, video, copy, etc.) in fast-paced, high-volume settings
• Deep knowledge of ad formats and platform best practices across all media platforms
• Ability to connect creative thinking with analytical depth, translating insights into actionable creative strategies
• Exceptional communicator and inspiring leader, capable of both shaping vision and driving flawless execution

Experience collaborating with external agencies and production partners is a strong plus

• Join a High-Performance Team
• Remote & Flexible Work
• Career Growth & Learning
• Collaborative Culture
• Competitive Compensation
• Performance-based bonuses