Head of Creative, International Job at Eucalyptus (London)

Job Description

We're hiring a Head of Creative, International to own and scale that engine across our international markets. You'll oversee both the creative strategy (what we make and why) and the production system (how we make it, fast and well), working through a lean team of creative strategists and a managed bench of freelancers and agencies. You'll report to the Head of International Growth and Performance and partner closely with the local Growth Leads and the central Performance and Product Growth functions.

Job Responsibility

Own creative strategy and production across our international markets
Lead a lean team of creative strategists
Build, manage, and scale a bench of freelancers, agencies, and production partners
Own the briefs and the strategy for each market and channel
Adapt and run the production system
Own creative quality across markets
Partner tightly with Performance and Product Growth
Stay close to the patient and the market
Build the talent bench and the culture
Share winning creative and learnings across markets

Requirements

6+ years in creative strategy, creative production, or creative operations, with time spent leading a team
A track record of building and running a high-volume creative engine, from brief to delivery, ideally for paid social or performance creative
Experience managing freelancers, agencies, and production partners, and getting consistent, high-quality output from a flexible bench
Strong creative judgment: you can set the strategy, brief it well, and tell what will move someone from never having heard of a brand to taking action
A systems builder's instinct: you design workflows, tools, and capacity plans that scale without losing quality, and you know when process starts getting in the way of the work
People leadership: you hire, coach, and level up creative talent, and you set clear goals and feedback rhythms
Comfort across several markets and channels at once, and with the ambiguity and deadlines of new launches
Performance-literate: you can read creative performance data, see what's working and why, and partner naturally with media buyers

Nice to have

Healthcare or other regulated-industry experience
Multi-market or international experience
Experience standing up a creative function for a new market or brand, not just operating an established one
Familiarity with performance-creative tooling (e.g. Motion, MagicBrief) and creative analysis
A second language relevant to one of our markets
Fluency with Claude Code or other AI workflow tools and AI-assisted production

What we offer

Hybrid working (3 days a week in our Old Street office)
Annual professional development budget
Equity options so you share in our growth
25 days holiday plus bank holidays
Wellness allowance
Enhanced parental leave (20 weeks paid for primary carers)
Fun, frequent socials
Your own MacBook, setup, and Euc swag

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Head of Creative, International

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