Head of Conversion Rate Optimization

As Head of Conversion Rate Optimization, your job is make more of the people who land on our funnels become paying patients. Systematically. Reliably. At scale. This is not a “change the button color” role. You’ll be responsible for both micro and macro testing. That means everything from improving specific steps in the funnel to rebuilding entire flows based on competitor research and new hypotheses. You’ll start hands-on. You’ll run research, build cases, sketch wireframes, design experiments, and work closely with engineering and design to ship fast. Once the engine works, you’ll build the team around it. We’ve underinvested in CRO for years. This role is about fixing that and bringing structure, rigor, and clarity to experimentation so that every dollar we spend on ads works harder.