Head of Content Job at North Star Network

Job Description

We’re looking for a Head of Content (BU) to lead and scale content strategy across a portfolio of brands and white-label sites. Reporting to the Business Manager, you will define and execute content strategies that drive organic growth, engagement, and monetization while maintaining high editorial and SEO standards. This role combines strategic leadership, business alignment, and team development. You will manage multidisciplinary content teams and work closely with SEO, Product, and Business stakeholders to ensure content supports both user experience and commercial objectives.

Job Responsibility

Define and implement a comprehensive content strategy aligned with company goals and monetization priorities
Translate market insights, SEO data, and audience behavior into actionable content roadmaps
Ensure the strategy effectively covers key iGaming operators, products, and trends to strengthen market presence
Oversee editorial high-quality and E-E-A-T standards across all brands and languages
Continuously monitor performance and adjust priorities based on ROI and data-driven insights
Recruit, train, and manage a multi-level content team (Managers, Writers, Editors)
Establish clear roles, KPIs, and development plans for each team member
Conduct quarterly performance reviews and provide continuous feedback and mentoring
Promote collaboration and innovation, building a culture of accountability and ownership
Ensure resource allocation matches business priorities across markets and assets
Review and validate content plans proposed by Content Managers to ensure strategic alignment
Supervise top-page strategies, ensuring regular updates, optimization, and tracking of business keywords
Support the creation of content briefs, ensuring consistency with SEO and business objectives
Work closely with SEO teams to maintain keyword coverage and optimize internal linking
Conduct periodic audits of site performance and content effectiveness
Analyze market trends, competitor performance, and consumer behavior to identify content opportunities
Collaborate with Business and Sales teams to ensure content priorities align with market needs and operator visibility
Ensure all published content adheres to regional regulations and brand guidelines
Provide actionable insights to leadership based on performance and competitive analysis

Requirements

Significant experience leading content strategy and content operations at scale
Strong background in digital publishing, content management, or iGaming content ecosystems
Proven experience managing and developing content teams
Strong understanding of: SEO fundamentals, Editorial strategy, E-E-A-T principles, content monetization and performance
Data-driven mindset with experience analyzing traffic, engagement, and conversion performance
Strong project management and stakeholder communication skills
Comfortable working in a remote, international, and fast-paced environment
Strong business understanding with the ability to connect content strategy to commercial goals
Fluent in English

What we offer

Work on leading international sports and betting brands reaching millions of users worldwide
Fully remote work environment with flexible collaboration across time zones
A multicultural and ambitious team passionate about sports, media, and digital growth
High ownership and strategic influence on business performance
Career growth opportunities within a scaling global company
Competitive salary based on experience and seniority

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