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A well-known consumer electronics company based in Irvine, CA is seeking a Head of Content and Creative to oversee and elevate our overall creative and content strategy, shape the brand's storytelling, and drive creative excellence across all categories. This role oversees the full creative ecosystem, including brand identity, key visuals, campaign direction, digital content systems, and cross-functional creative strategies that support go-to-market plans. You will guide a high-performing team of designers, writers, editors, creators, and production partners to deliver world-class content across retail, digital, social, and brand touchpoints.
Job Responsibility:
Define and maintain a clear creative vision across all product categories
Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling
Create emotionally resonant stories based on product truth, consumer insights, and category positioning
Lead the development of key visuals, campaign direction, and creative assets for major launches
Build cross-category content system to support consistent, modular, and scalable storytelling
Establish creative playbooks for PDP, A+, video, social, retail demos, events, and campaign toolkits
Oversee development of complete content kits for product launches with clear guidelines and deliverables
Ensure content is optimized for digital performance, conversion, and retail readiness
Lead and mentor a multi-disciplinary team of designers, writers, editors, photographers, and creators
Drive high creative standards and push innovative thinking across all content formats
Strengthen visual and verbal identity systems to support brand growth
Manage external creative partners, agencies, production houses, and creators
Partner with Product Marketing to translate strategy into clear creative narratives
Collaborate with Integrated Marketing Communications to align creative with go-to-market phases
Work with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content
Align with Brand Marketing to ensure cultural relevance and amplification
Collaborate with Product Intelligence to build AI-ready content workflows and templates
Requirements:
Bachelor's degree in design, marketing, communications, film, visual arts, or a related field
5 years of creative leadership experience in consumer electronics, global tech, entertainment, gaming, or agency environments