Head of Consumer Strategy & Operations, Uber Eats Taiwan Job at Uber (Taipei City)

Job Description

The Head of Consumer Strategy & Operations is a cornerstone of the Taiwan leadership team, reporting directly to the General Manager. This role is the primary architect of Uber Eats Taiwan’s consumer growth engine, responsible for driving eater acquisition, engagement, and long-term loyalty while optimizing investment efficiency.

Job Responsibility

Own and design the end-to-end consumer growth strategy across acquisition, retention, and resurrection
Continuously benchmark against competitors to strengthen Uber Eats’ value proposition while maintaining margin discipline
Define the strategic framework for eater investment and capital allocation
Analyze unit economics and ROI to optimize spend efficiency and drive sustainable growth
Lead the strategy for Uber’s cross-platform membership program across Delivery and Mobility
Own value proposition design, lifecycle optimization, and long-term economic viability
Deepen engagement with high-value consumer segments
Build a mutual growth ecosystem by aligning merchant-funded offers with consumer demand
Lead co-marketing strategies that unlock incremental volume and shared ROI for both merchants and Uber
Act as the key interface between Taiwan and Regional/Global Product teams
Shape the local product roadmap across UX, membership features, and merchant tools to ensure a best-in-class consumer experience
Develop and scale external partnerships (e.g., financial institutions, telcos) to acquire high-value users beyond core channels
Build, lead, and develop a high-performing Strategy & Operations team
Foster a culture of analytical rigor, commercial creativity, and strong execution

Requirements

10–15 years of experience in high-growth eCommerce, strategy consulting, or commercial operations
Demonstrated experience managing complex consumer growth levers at scale
Strong strategic thinking combined with hands-on execution capability
Fluency in English and Traditional Mandarin (written and verbal)

Nice to have

Market Intuition & Competitive Strategy
Strategic & Financial Acumen
Growth & Product Expertise
Cross-Functional Leadership
Analytical Excellence

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Head of Consumer Strategy & Operations, Uber Eats Taiwan

Job Description

Job Responsibility

Requirements

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