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Whatnot Logo Whatnot · Public Relations

Head of Consumer PR

United States, Los Angeles, San Francisco, New York 230000.00 - 315000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Whatnot is looking for a stellar PR professional to join the Communications & Policy team to help tell stories about our sellers’ successes, the incredible products people can buy, the many unique categories, and more. The Head of Consumer PR will lead our global communications strategy that builds awareness, drives adoption, and highlights the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe.

Job Responsibility

  • Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format
  • Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage
  • Proactively identify opportunities to insert Whatnot into cultural and industry conversations
  • Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences

Requirements

  • 12+ years of PR experience
  • Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries
  • Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new
  • Exceptional writing and storytelling skills
  • Proven track record leading comms-driven campaigns that drive awareness, adoption, and cultural relevance
  • Strategic thinker with strong execution skills
  • Low ego and high ownership
  • Curiosity and creativity
  • Problem solver with strong leadership skills and people management experience

What we offer

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
  • Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement
  • 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work
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