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Boots, one of the UK’s most trusted and respected retail brands, is seeking a driven, resilient and highly strategic Head of Consumer Communications. The successful candidate will be deeply experienced in consumer communications, with a proven track record of delivering creative and newsworthy campaigns for high-profile brands and landing strong, proactive stories. Comfortable with operating in an exceptionally fast-paced and ever-evolving retail landscape, the role requires combining traditional PR approaches with innovative high-impact storytelling, to shape media and influencer perception and excite customers about the many reasons to shop with and visit Boots.
Job Responsibility:
Strategic Leadership: Develop, drive, and execute Boots’ consumer communications strategy, ensuring consistent alignment with business objectives and brand values. You will need to anticipate market trends, seize opportunities and respond decisively to the news agenda
Campaign Delivery: Spearhead the planning and execution of innovative, effective consumer PR campaigns that resonate with key audiences. Measure and report on impact, ensuring Boots remains front of mind in a crowded market
Team Leadership & Development: Lead, inspire, and challenge a high-performing PR team. Set ambitious targets, foster a culture of excellence and ensure exceptional delivery against stretching KPIs
Media relations: Develop and nurture strong relationships with key media and influencer contacts to maximise positive outcomes and shape favourable perception of the brand
Stakeholder Engagement: Cultivate and sustain positive relationships with senior internal stakeholders, external agency partners and key opinion leaders. Influence at the highest levels, acting as a trusted spokesperson
Continuous Improvement: Challenge the status quo, drive step-change improvements, and ensure Boots is ahead of the curve with how it shares its stories
Reputation Management: Act as a brand guardian, proactively managing Boots’ reputation. Navigate high-pressure situations, delivering effective responses under tight deadlines
Requirements:
Significant senior-level PR and communications experience in a fast-moving consumer-facing environment (retail, FMCG, or similar)
Proven track record in leading, shaping and delivering large-scale PR campaigns in-house alongside strong and creative day-to-day storytelling
Exceptional leadership skills, with a demonstrable ability to motivate, coach and develop teams
Brilliant media operator with excellent relationships across a wide variety of consumer, news, broadcast and trade publications, and well connected amongst relevant influencer population
Outstanding written and verbal communication abilities, with exceptional attention to detail and strong judgement
Demonstrable confidence and credibility in influencing media and key stakeholders at all levels, securing buy-in for PR initiatives and acting as a trusted spokesperson
Strong commercial acumen and analytical skills, with the ability to measure PR effectiveness and ROI
Ability to thrive under pressure, managing competing priorities in a fast-paced environment.
Resilient, curious, creative, agile and unflappable in the face of challenge
Relevant degree or professional qualification in PR, communications or journalism preferred
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.