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Head of Community Marketing

United States, New York, San Francisco · Job Posted February 13, 2026
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Job Description

As Head of Community Marketing, you'll own the strategy and execution of all community-led growth initiatives at Lovable. This role sits at the intersection of product, marketing, and community—driving measurable impact through authentic relationships with our builder community. You'll manage a team of community managers and be responsible for hosting events, driving engagement, moderating forums, and scaling community programs from 0 to 1. This is a player-coach role. You'll be hands-on building and running programs while also setting strategy and managing a growing team. You'll report directly to the Head of Product Marketing and work cross-functionally with Growth, Product, Sales, and Brand teams.

Job Responsibility

  • Community Programs & Scale (40%): Build and scale Lovable's community programs including Ambassadors, Champions, Campus Leaders, and future initiatives
  • Design onboarding experiences, rituals, and benefits that make community members feel valued and drive meaningful participation
  • Establish clear selection criteria, application processes, and success metrics for all programs
  • Create playbooks and systems that allow community programs to scale globally without sacrificing quality
  • Manage community platforms (Discord, forums, etc.) strategy and engagement
  • Events & Activations (30%): Own end-to-end event strategy from ideation to execution: hackathons, workshops, meetups, and flagship moments (e.g., World Hackathon Tour, SheBuilds)
  • Partner with external organizations, universities, and companies to host community-led events globally
  • Build event playbooks, marketing materials, and support systems for community members hosting local events
  • Track event ROI including attendance, participant activation, conversion to paid, and brand impact
  • Manage event budgets, sponsorships, and in-kind support (credits, swag, resources)
  • Community Engagement & Content (20%): Drive daily community engagement across Discord, social platforms, and online forums
  • Develop content strategies that showcase community wins, user stories, and builder spotlights
  • Create systems for community-generated educational content (tutorials, courses, templates)
  • Foster relationships with power users, champions, and advocates who amplify Lovable organically
  • Monitor community health metrics and sentiment
  • surface product feedback to relevant teams
  • Team Leadership & Cross-Functional Collaboration (10%): Hire, mentor, and manage a team of community managers
  • Partner with Product Marketing on launch activations, customer stories, and positioning insights from community
  • Collaborate with Growth on community-led acquisition and activation strategies
  • Work with Brand and Social teams on community content amplification
  • Align with Customer Success and Sales on enterprise community engagement opportunities

Requirements

  • 5-7+ years in community marketing, developer relations, or community-led growth roles with proven track record of building programs at scale (ideally 0 to 1)
  • Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of builders
  • Charismatic and authentic communicator who builds genuine relationships with community members from diverse backgrounds
  • Execution-oriented with strong project management skills—you ship fast, iterate based on feedback, and drive results
  • Data-driven approach to community strategy with ability to set KPIs, analyze performance, and optimize programs
  • Experience managing teams and mentoring community managers
  • From the community—ideally you've been an active participant or leader in developer, tech, or builder communities yourself

Nice to have

  • Experience in the AI/ML, no-code, or developer tools space
  • Previous experience at a high-growth startup (especially during rapid scaling phases)
  • Background in event production or large-scale hackathon organization
  • Familiarity with community platforms (Discord, Slack, forums) and community analytics tools
  • Content creation skills (writing, video, social media)
  • Experience with product-led growth (PLG) or community-led growth (CLG) motions

What we offer

  • Competitive salary
  • Meaningful equity
  • Beautiful new office in Stockholm with support for remote collaboration

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