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As Head of Community Marketing, you'll own the strategy and execution of all community-led growth initiatives at Lovable. This role sits at the intersection of product, marketing, and community—driving measurable impact through authentic relationships with our builder community. You'll manage a team of community managers and be responsible for hosting events, driving engagement, moderating forums, and scaling community programs from 0 to 1. This is a player-coach role. You'll be hands-on building and running programs while also setting strategy and managing a growing team. You'll report directly to the Head of Product Marketing and work cross-functionally with Growth, Product, Sales, and Brand teams.
Job Responsibility:
Community Programs & Scale (40%): Build and scale Lovable's community programs including Ambassadors, Champions, Campus Leaders, and future initiatives
Design onboarding experiences, rituals, and benefits that make community members feel valued and drive meaningful participation
Establish clear selection criteria, application processes, and success metrics for all programs
Create playbooks and systems that allow community programs to scale globally without sacrificing quality
Manage community platforms (Discord, forums, etc.) strategy and engagement
Events & Activations (30%): Own end-to-end event strategy from ideation to execution: hackathons, workshops, meetups, and flagship moments (e.g., World Hackathon Tour, SheBuilds)
Partner with external organizations, universities, and companies to host community-led events globally
Build event playbooks, marketing materials, and support systems for community members hosting local events
Track event ROI including attendance, participant activation, conversion to paid, and brand impact
Manage event budgets, sponsorships, and in-kind support (credits, swag, resources)
Community Engagement & Content (20%): Drive daily community engagement across Discord, social platforms, and online forums
Develop content strategies that showcase community wins, user stories, and builder spotlights
Create systems for community-generated educational content (tutorials, courses, templates)
Foster relationships with power users, champions, and advocates who amplify Lovable organically
Monitor community health metrics and sentiment
surface product feedback to relevant teams
Team Leadership & Cross-Functional Collaboration (10%): Hire, mentor, and manage a team of community managers
Partner with Product Marketing on launch activations, customer stories, and positioning insights from community
Collaborate with Growth on community-led acquisition and activation strategies
Work with Brand and Social teams on community content amplification
Align with Customer Success and Sales on enterprise community engagement opportunities
Requirements:
5-7+ years in community marketing, developer relations, or community-led growth roles with proven track record of building programs at scale (ideally 0 to 1)
Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of builders
Charismatic and authentic communicator who builds genuine relationships with community members from diverse backgrounds
Execution-oriented with strong project management skills—you ship fast, iterate based on feedback, and drive results
Data-driven approach to community strategy with ability to set KPIs, analyze performance, and optimize programs
Experience managing teams and mentoring community managers
From the community—ideally you've been an active participant or leader in developer, tech, or builder communities yourself
Nice to have:
Experience in the AI/ML, no-code, or developer tools space
Previous experience at a high-growth startup (especially during rapid scaling phases)
Background in event production or large-scale hackathon organization
Familiarity with community platforms (Discord, Slack, forums) and community analytics tools
Content creation skills (writing, video, social media)
Experience with product-led growth (PLG) or community-led growth (CLG) motions
What we offer:
Competitive salary
Meaningful equity
Beautiful new office in Stockholm with support for remote collaboration