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The role holder leads British Cycling’s organisation‑wide communications strategy, shaping how our story is told with impact, integrity and strategic alignment. The role combines proactive storytelling, reputation management and strategic counsel to support British Cycling’s ambition to lead on the world stage, support and grow the sport, and to drive social impact. The role covers the full breadth of British Cycling’s activity - from elite performance and major events through to grassroots participation and community programmes. It also oversees communications strategy and delivery of the Tour de France and the Tour de France Femme Grand Departs 2027. You will be responsible for strengthening the reputation of British Cycling and the Great Britain Cycling Team, ensuring clear and consistent messaging which successfully engages members, stakeholders, partners and the wider public.
Job Responsibility:
Oversee a coordinated calendar of communications campaigns aligned to British Cycling’s strategic priorities
Work closely with marketing, content, social and design teams to deliver high‑impact, multi‑channel communications
Lead all PR and media activity to positively influence brand, public perceptions and build trust
Maintain strong relationships with national, regional and industry media
Act as senior media lead for reactive opportunities, issues and reputational matters
Serve as a trusted adviser to the CEO and Executive Leadership Team on emerging issues and reputational risks
Lead crisis communications planning and response
Keep ELT, the Board and key stakeholders informed of media opportunities, risks and successes
Oversee communications planning and delivery for major British Cycling events
Provide strategic oversight of communications for the 2027 Tour de France and Tour de France Femme Grand Departs
Support the announcement and activation of commercial partnerships
Manage and inspire the Communications team
Oversee the communications budget
Champion consistent messaging across all channels and touchpoints
Prepare and support senior staff with media training, briefings and practice sessions
Requirements:
Experienced communications leader with a strong track record of shaping narratives, building reputation and delivering impactful, multi‑channel communications in a fast‑paced environment
Strategic clarity, sound judgement and a calm, confident approach
Ability to manage multiple priorities, anticipate risks, spot stories and translate complex information into compelling, accessible messages
Confident providing trusted counsel to senior leaders, navigating sensitive issues with discretion and integrity
Understand how to engage diverse audiences - from national and regional media and commercial partners to members, stakeholders and internal teams
Experience from a busy press office or high‑performing communications function
Collaborative, organised and highly adaptable
Lead with empathy and purpose, empowering your team