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We are seeking a seasoned Head of Communications to join our Marketing Leadership team and report directly to the Chief Marketing Officer. In this role, you will lead both our PR & Internal Comms function and develop strategic communications programs that elevate mobile.de’s brand and support our business growth. The ideal candidate is an experienced Communications leader with deep automotive industry knowledge and fluent German language skills.
Job Responsibility:
Lead the development and execution of comprehensive PR and communications strategies that align with mobile.de’s business objectives
Oversee campaign planning and PR initiatives (press releases, announcements, events) to effectively tell our story and drive brand awareness
Cultivate and manage strong relationships with journalists, media outlets, analysts, and key industry stakeholders
Act as a company spokesperson when needed, securing positive media coverage and ensuring consistent, on-message communication
Develop and implement crisis communication plans to protect and defend mobile.de’s reputation in high-pressure situations
Lead the PR response during issues or emergencies, providing accurate, timely information to media and internal stakeholders
Work closely with Marketing, Product, Legal and Sales to ensure messaging consistency and support for company initiatives
Serve as the PR advisor for company announcements, product launches, and corporate milestones, coordinating inputs across departments
Lead the internal communications strategy and agenda during a period of significant transformation, ensuring clarity, consistency, and inspiration in how we communicate change
Set annual objectives, success metrics and an editorial calendar for company-wide and targeted communications
Own the design and execution of major company events including all-hands meetings, People Leader Days, and leadership offsites, ensuring they are engaging, professional, and aligned with our brand
Develop communications that foster transparency, alignment, and pride across the organisation, making complex topics simple and inspiring
Partner closely with the Chief of Staff and CEO, shaping messaging and preparing materials for leadership updates, board-related cascades, and other key communications
Act as communications advisor to the leadership team and senior leaders: craft leadership messages, talking points, presentations and Q&A
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