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UEFA EURO 2028 is one of the largest and most high-profile sporting events ever hosted across the UK and Ireland. Delivering it successfully requires clear, trusted and inclusive communications that connect with diverse audiences at scale. As Head of Communications & Campaigns, you will provide senior leadership across public campaigns, stakeholder and public communications, and media relations for UK & Ireland 2028 Limited. Working closely with UEFA and delivery partners, you will shape how the tournament is understood, experienced and celebrated across the UK and Ireland. This is a senior leadership role with responsibility for setting direction, building capability and delivering high-impact communications that reflect our values and deliver tangible benefit to communities.
Job Responsibility:
Lead the development and delivery of a UK & Ireland-wide Communications & Campaigns strategy aligned to tournament objectives, partner priorities and UEFA requirements
Designing and delivering high-profile, public facing campaigns, including community-focused initiatives
Leading integrated planning across campaigns, communications, media relations, content and stakeholder engagement
Setting and overseeing the media and reputation management approach, including proactive engagement and robust issues management
Coordinating communications across multiple partners and jurisdictions, ensuring consistency while respecting local context
Overseeing brand, content and digital activity in line with UEFA brand guidelines
Building and leading a high-performing Communications & Campaigns team and managing agency partners
Establishing clear governance, evaluation frameworks and KPIs to measure impact and continuously improve delivery
Requirements:
Senior leadership experience in communications and campaigns within a high-profile or publicly visible organisation
Experience designing and delivering large-scale public-facing programmes involving multiple stakeholders
Strong capability in media relations, reputation management and handling sensitive or high-scrutiny issues
The ability to translate strategy into clear plans, messages and actions
Confidence advising senior leaders and working collaboratively across organisations
Sound judgement, organisation and the ability to prioritise effectively
Nice to have:
Experience of major sporting events or international events