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TUI Logo TUI · Sales

Head of Commercial

· Job Posted March 21, 2026
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Job Description

At TUI, we're looking for a strategic commercial leader to drive our digital sales performance across all channels. You'll provide unified commercial leadership while optimising customer journeys and maximising digital revenue contribution.

Job Responsibility

  • Develop and implement a cohesive commercial strategy across Web, App & Future, and Retail Solutions
  • Define integrated commercial objectives and KPIs aligned with overall business goals
  • Establish comprehensive performance reporting frameworks that provide consistent metrics across all sales channels
  • Lead the development of strategies to optimise customer channel usage and attribution models
  • Provide unified commercial input to product roadmaps across all channels
  • Work with stakeholders across the business to build and maintain strong relationships at all levels
  • Build and develop a high-performing commercial team with expertise across all digital channels

Requirements

  • Proven experience in commercial, digital, or e-commerce roles
  • Leadership experience in developing and implementing commercial strategies across multiple digital channels
  • Track record of success in driving revenue growth and profitability in complex digital businesses
  • Strong understanding of omnichannel business models and cross-channel optimisation
  • Advanced analytical skills with the ability to develop sophisticated commercial models and attribution frameworks across web, mobile, and retail environments
  • Strategic thinker who can balance channel-specific priorities with overall commercial outcomes
  • Experience in business case development and financial modelling
  • Excellent communication and presentation skills to synthesise complex commercial insights and influence across multiple functions and at senior levels
  • Experience working in matrix organisations across multiple markets and channels
  • Knowledge of the travel industry being beneficial

Nice to have

Knowledge of the travel industry

What we offer

  • Attractive salary
  • Bonus schemes
  • Extensive (travel-related) benefits
  • Extensive support for (mental) well-being
  • Flexible working environment
  • Access to the TUI Learning hub
  • Opportunity to work on international projects/in international teams
  • Involvement in local good causes and sustainability initiatives such as the TUI Care Foundation
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