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Head Of Commercial, Sundeals

United Kingdom, Luton · Job Posted April 24, 2026
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Job Responsibility

  • Set and lead the commercial and product strategy for Sundeals, aligned to our value proposition and growth plans
  • Translate market insight, customer behaviour and performance data into clear priorities and actions
  • Shape and manage the accommodation portfolio strategy across markets and destinations
  • Ensure the right balance of choice, quality and value for our customers
  • Oversee investment decisions and performance of contracted product
  • Lead accommodation sourcing strategy and contracting, with a strong focus on agility, flexibility and value
  • Maximise the performance across the different sourcing methods available within the group and directly within Sundeals
  • Build and maintain senior relationships with key accommodation partners
  • Define pricing principles, promotional frameworks and channel strategies
  • Ensure inventory is optimised on sale, with strong coordination between sourcing, revenue management and trading teams
  • Drive dynamic, data-led decision-making to maximise margin and conversion
  • Embed commercial analytics into everyday decision-making
  • Track performance, identify opportunities and act quickly where change is needed
  • Lead and develop an international commercial team
  • Create clear ways of working, strong collaboration and a culture focused on pace, ownership and continuous improvement

Requirements

  • Senior commercial leadership experience in travel or a comparable consumer business
  • Proven ownership of product, sourcing, pricing and commercial performance
  • Experience working across multiple markets and distribution channels
  • Strong financial and analytical capability, comfortable using data to drive decisions
  • A track record of building and leading high-performing teams
  • Confidence influencing senior stakeholders and working cross-functionally
  • Fluency in English is essential

Nice to have

Additional languages such as German, French or Dutch are an advantage

What we offer

  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • Flexible working
  • Access the TUI Learning Hub to level-up and reach your ambitions
  • Opportunities to work on global projects and teams
  • Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation

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