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Head of Commercial, Lead Director WILD US

United States, Hoboken Employment contract 221100.00 - 386925.00 USD / Year · Job Posted May 04, 2026
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Job Description

Are you passionate, driven and creative? Are you eager to work on one of the fastest growing start-up brand in the US? We are looking for the best marketing candidate to drive the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth for the WILD business in the US. We are looking for a dynamic and experienced Lead Director to lead the WILD business in the US, including natural and scent-sational deodorants, body wash, haircare and lip balm. This is a high visibility role globally and offers plenty of scope for independent brand and team stewardship, strategic leadership, and creativity. It requires a seasoned leader, innovator, with a business mind and an individual who’s passionate about brand development.

Job Responsibility

  • Full ownership of the Retail P&L, responsible for driving exponential growth whilst continually optimizing profitability
  • Responsible for driving the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth
  • Owning the planning cycle and strategic direction of the retail arm of Wild getting buy-in from the leadership team and board
  • Building high level relationships with major decision makers at all key strategic partners and supporting the controllers to build their networks and impact across key accounts
  • Lead the development and execution of commercial strategies to drive brand awareness and growth within retail
  • Utilize extensive experience to mentor and empower a young leadership team, fostering the development of company culture and driving progress towards organizational goals
  • Set targets to increase visibility of retail across the company and using KPIs to drive team performance
  • Use category data and insights to drive sell-in of Wild across existing and new partners. Always looking for data and insights that can help propel the Wild story and position us at the forefront of the global refill revolution
  • Developing our shopper marketing plan to help grow ROS and exposure across our store footprint
  • Developing a lean and entrepreneurial team ensuring Wild can deliver its growth ambitions

Requirements

  • 12+ years of Marketing experience, Foods or well-rounded CPG experience preferred
  • A proven track record of brand development/innovation program leadership – both core/renovation and new products/white space development
  • Leading integrated communication programs, including the development of outstanding campaign rooted in social-first capabilities
  • Drive for our digital transformation to adopt AI capabilities and new agency partnership models. Natural curiosity for emerging trends and technologies a must
  • Deep experience working with traditional and digital agencies to develop world class programs
  • Financial acumen to own your P&L, understand how value is created through the brand, and shape growth plans
  • Passionate about developing talent and teams, while both holding the bar high for performance and creating a psychologically safe environment
  • Demonstrated passion for consumers we serve. Experience developing insight though consumer intimacy and translating such into business initiatives
  • Building strong cross-functional network to deliver through an extended team – welcoming category strategy, R&D, and supply chain voices to the table for effective collaboration
  • Food industry experience a plus
  • Sales and/or general management experience a plus
  • WILD Experience Preferred

Nice to have

  • Food industry experience a plus
  • Sales and/or general management experience a plus
  • WILD Experience Preferred

What we offer

  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • health insurance (including prescription drug, dental, and vision coverage)
  • retirement savings benefits
  • life insurance and disability benefits
  • parental leave
  • sick leave
  • paid vacation and holidays
  • access to numerous voluntary benefits

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