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Head of Commercial Insights

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BDO UK LLP

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Location:
United Kingdom , London ▼

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Salary:

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Job Description:

The role leads the Commercial Insights capability to provide decision-grade insight that improves commercial outcomes and accelerates delivery of the firm’s growth strategy. The role is accountable for the insight operating model across two linked areas: 1. Performance insight, 2. Market and buyer insight.

Job Responsibility:

  • Own the Commercial Insights methodology and service guide
  • Own the monthly Sales & Marketing performance pack
  • Build and maintain a structured market insight approach
  • Run the annual insight cycle to support GTM planning and contracting
  • Combine internal performance data with external research to recommend actionable opportunities and constraints
  • Partner with CRM/application support and platform owners to improve data quality, adoption and traceability
  • Work closely with the Data Office to shape, prioritise and deliver insight/data products
  • Lead and develop the Commercial Insights team

Requirements:

  • Significant experience in commercial insights, performance reporting, analytics, research or business intelligence in a complex environment
  • Strong ability to translate both internal performance data and external research into actionable recommendations
  • Experience designing KPI frameworks and operating performance rhythms (packs, dashboards, scorecards)
  • Strong knowledge of market/audience/buyer research approaches and competitor insight practices
  • Strong stakeholder influence
  • able to drive decisions and prioritisation using evidence
  • Experience improving data quality and partnering with data/platform owners to drive adoption
  • Proven people leadership and capability-building experience
  • Knowledge of Microsoft Dynamics (CRM)
  • Knowledge of BI/analytics tools (e.g., Power BI or similar)
  • Knowledge of Marketing performance sources (email/automation, PPC, website analytics)
  • Knowledge of Research and external insight sources/providers
  • Data modelling and data manipulation (SQL)
  • Data visualisation, analysis, and some understanding of statistically methods
  • Knowledge of testing processes required
What we offer:
  • Access to high-quality training, clear capability frameworks and hands on learning
  • Flexible working where it supports the team, the task and staying connected to stakeholders
  • Programmes, resources, and frameworks that provide clarity and structure around career development
  • Informal success conversations to formal mentoring and coaching

Additional Information:

Job Posted:
March 22, 2026

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