Head of Category, Marketing, Foods, Malaysia Job at Unilever (Kuala Lumpur)

Head of Category, Marketing, Foods, Malaysia

Unilever

Location:
Malaysia , Kuala Lumpur

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This role exists to define and drive the growth strategy for Unilever Foods Malaysia — turning consumer insight, category trends and brand strengths into a sharp, forward‑looking plan. It plays a critical leadership role in elevating our Foods portfolio and aligning cross‑functional teams to deliver impactful innovation, purposeful brand building and consistent execution.

Job Responsibility:

Define and drive the growth strategy for Unilever Foods Malaysia
Develop the Marketing Plan including the full 6 P’s
Lead for a detailed understanding of brand performance in market and lead the portfolio through Integrated Business Planning
Liaise with Category brand developers to ensure suitability of mix for category growth drivers
Oversee the brand portfolio P&L ensuring investment in key growth drivers
Adjust brand plans in the light of new category understanding, competitor activity or changes in mix
Determine and build the channel and range architecture
Understand broad consumer trends and specific consumer issues with the brand
Assimilate and interpret the Brand Health Check and other Quantitative data
Building Market Leading Marketing Plans and leading Brand Managers to deliver against the key growth plan
Drive Digital Marketing to be recognized as the best-in-class digital marketers
Build media plans with relevant media manager/agency and Implement integrated above and below the line brand plans
Drive ROI on media and all brand investment
Ensuring we put people first, and champion the consumer in all our brand planning and execution
Continue to drive social first agenda and develop team’s capability
Building relationships with the Regional and Global brand development category teams
Jointly building brand strategies and vision to unlock country category growth drivers
Identify innovation ideas/opportunities and feedback
Ensure the NPD and core mix development reflect Malaysia consumer needs
Liaise with Global/Regional Business Development Team to land mix for local market
Ensure excellent execution and deployment of assets against key market
Leading Talent and Building Teams to focus on external Orientation
Keeping a close eye on our key competitors and scenario planning the strategy
Inspire and Develop Self and Others
Own and lead respective projects, manage and grow the team

Requirements:

Bachelor’s Degree in any discipline
Minimum of 8 years of experience in brand management/marketing, which includes category management experience in FMCG environment
4 years of people management experience
Experience in Foods Category is preferred
Proven experience in developing and implementing effective and integrated brand plans
Knowledgeable in an end-to-end marketing management
Media-savvy, particularly in digital marketing and know-how
Obsessive in consumer Intimacy
High growth mindset with strong love for consumers, shoppers and customers
Optimistic and resilient team player
Highly articulate and able to influence internal and external stakeholders
Well verse with marketing strategy development
Excellent in planning and implementing an integrated programme of brand communication
Excellent in bringing the brand to life in the marketplace via implementation of the core mix

Additional Information:

Job Posted:
January 07, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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Head of Category, Marketing, Foods, Malaysia

Unilever

Location:
Malaysia , Kuala Lumpur

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 07, 2026

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Head of Category, Marketing, Foods, Malaysia

Unilever

Location:Malaysia , Kuala Lumpur

Category:-

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:January 07, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

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