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We are seeking a strategic and results-driven leader to oversee partner-based co-branded credit card acquisition for one of US Bank’s new strategic partnerships – one of our largest. The ideal candidate will bring deep expertise in payments, strong partner management skills, and a passion for delivering best-in-class customer experiences. This person will work with USB colleagues, and the cobrand partner to build the strategy and roadmap to acquire new cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner digital channels. They should have strong knowledge of entire funnel with proven success leading campaigns to drive prospects to conversion. This person will also work with internal stakeholders and the partner to create solutions to increase approval rates for applicants. The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution. They will be the key relationship leader with the partner for acquisition, responsible for maximizing USB results while meeting needs of the partner.
Job Responsibility:
Lead strategic planning and execution to grow acquisitions for partner-based and co-branded credit card portfolios
Manage high-performing teams and build new internal capabilities to drive growth, test and learn
Collaborate with partners to ensure seamless integration and data share
Monitor product performance and customer experience to drive continuous improvement
Ensure compliance with corporate policies and regulatory requirements
Influence cross-functional teams and stakeholders to align on strategic goals
Build and maintain trust-based relationships across all levels of the organization
Requirements:
Bachelor’s degree or equivalent work experience
10+ years of product management experience
10+ years of experience in payments and banking, including consumer and partner-facing roles
Nice to have:
Experience working in financial services, banking, or credit card issuer
Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders
Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
Track record of effectively managing high stakes credit card partnerships in a cobrand B2B2C environment
Deep understanding of digital payments, financial services innovation, and regulatory environments
Strategic thinker with a bias for action and results
Excellent communication, analytical, and problem-solving skills
MBA or advanced degree preferred
Cobrand card partner relationship management
Acquisition marketing in digital channels
Performance marketing
ability to maximize digital channel growth
Strong analytical skills, ability to understand and use data
Innovation and bias to test/ experiment
Compliance and risk management
Cross-functional leadership and collaboration
What we offer:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law