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Head of Business Development - Publisher & Affiliate Partnerships

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Puffy

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

100000.00 - 130000.00 USD / Year
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Job Description:

We're seeking an experienced partnership strategist to lead our publisher and affiliate business development efforts, driving significant revenue growth through premium editorial placements and strategic affiliate relationships. Reporting to the Director of Marketing, this role will be instrumental in expanding our network of high-value publishing partners and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This is a revenue-accountability role requiring hands-on experience building and scaling performance-driven partnerships with tier-1 publishers, content sites, and affiliate networks in the consumer products space.

Job Responsibility:

  • Establish, strengthen, and maintain relationships with premium publisher partners—overseeing negotiations, conflict resolution, and performance optimization strategies
  • Identify and activate new partnership opportunities across tier-1 publishers (Forbes, CNET, Sleep Foundation, Wirecutter/NYT), specialized review sites, and affiliate networks
  • Build strategic relationships that drive high-quality traffic and improve conversion rates within the D2C e-commerce landscape
  • Structure partnership deals with clear performance metrics, attribution models, and ROI targets
  • Continuously test, evaluate, and refine partner campaigns
  • track KPIs (EPC, ROAS, conversion rates) and provide actionable insights for immediate and long-term improvements
  • Ensure all partnerships maintain minimum 3:1 ROAS constraint while maximizing revenue generation
  • Manage partnership investment budgets, forecast results, and allocate spend to maximize profitability
  • Develop business cases for upfront partnership investments with clear projection analysis demonstrating ROI
  • Partner with creative, marketing, and product teams to develop, test, and iterate on promotional materials
  • Ensure brand consistency across all partnership channels while optimizing for performance
  • Collaborate with analytics teams to develop attribution frameworks and performance dashboards
  • Stay current on emerging trends, technologies, and best practices in publisher partnerships and affiliate marketing
  • Maintain competitive awareness of partnership strategies in the D2C mattress and sleep products landscape

Requirements:

  • 5+ years of business development or partnership management experience in B2C/D2C e-commerce (any vertical - consumer products, home goods, electronics, health & wellness, etc.)
  • Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes
  • Experience with premium publishers: Demonstrated success securing editorial placements or partnerships with tier-1 publishers (Forbes, CNET, major review sites, or equivalent authority publications)
  • Performance marketing mindset: Deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and data-driven optimization
  • Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar)
  • Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping)
  • Strong analytical skills with ability to build financial models and ROI projections
  • Comfortable working with attribution frameworks and multi-touch conversion analysis
  • Exceptional negotiation skills with track record of structuring win-win partnership terms
  • Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators)
  • Ability to balance strategic, high-touch partnerships with scalable program growth
  • Outstanding written and verbal communication skills
  • Entrepreneurial approach: self-starter who thrives in fast-paced, high-growth environments
  • Comfortable navigating ambiguity and making data-driven decisions with incomplete information
  • Strong project management skills with ability to manage multiple partnership tracks simultaneously

Nice to have:

  • Background running or optimizing paid acquisition campaigns
  • Startup or scale-up experience: comfortable with lean operations and rapid pivots
  • International partnership experience: coordinating with global partners and tailoring programs to diverse markets
  • Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics
What we offer:
  • Continuous learning
  • 10% monthly bonus
  • Premium insurance
  • Achievement recognition
  • Free snacks and lunches
  • Generous annual leave
  • AI tools and tech stack
  • Learning and development support (we pay for courses you need to upskill)
  • Career progression opportunities
  • Annual salary review every January
  • Quarterly feedback
  • Commitment to diversity and inclusion
  • Unbiased hiring and achievement recognition
  • State-of-the-art tech and tools
  • Team life insurance coverage
  • Annual flight home (Dubai roles)
  • Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards to recognize achievement
  • Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
  • Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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