Head of Business Development - Publisher & Affiliate Partnerships Jobs

Puffy

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 130000.00 USD / Year

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Job Description:

We're seeking an experienced partnership strategist to lead our publisher and affiliate business development efforts, driving significant revenue growth through premium editorial placements and strategic affiliate relationships. Reporting to the Director of Marketing, this role will be instrumental in expanding our network of high-value publishing partners and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This is a revenue-accountability role requiring hands-on experience building and scaling performance-driven partnerships with tier-1 publishers, content sites, and affiliate networks in the consumer products space.

Job Responsibility:

Establish, strengthen, and maintain relationships with premium publisher partners—overseeing negotiations, conflict resolution, and performance optimization strategies
Identify and activate new partnership opportunities across tier-1 publishers (Forbes, CNET, Sleep Foundation, Wirecutter/NYT), specialized review sites, and affiliate networks
Build strategic relationships that drive high-quality traffic and improve conversion rates within the D2C e-commerce landscape
Structure partnership deals with clear performance metrics, attribution models, and ROI targets
Continuously test, evaluate, and refine partner campaigns
track KPIs (EPC, ROAS, conversion rates) and provide actionable insights for immediate and long-term improvements
Ensure all partnerships maintain minimum 3:1 ROAS constraint while maximizing revenue generation
Manage partnership investment budgets, forecast results, and allocate spend to maximize profitability
Develop business cases for upfront partnership investments with clear projection analysis demonstrating ROI
Partner with creative, marketing, and product teams to develop, test, and iterate on promotional materials
Ensure brand consistency across all partnership channels while optimizing for performance
Collaborate with analytics teams to develop attribution frameworks and performance dashboards
Stay current on emerging trends, technologies, and best practices in publisher partnerships and affiliate marketing
Maintain competitive awareness of partnership strategies in the D2C mattress and sleep products landscape

Requirements:

5+ years of business development or partnership management experience in B2C/D2C e-commerce (any vertical - consumer products, home goods, electronics, health & wellness, etc.)
Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes
Experience with premium publishers: Demonstrated success securing editorial placements or partnerships with tier-1 publishers (Forbes, CNET, major review sites, or equivalent authority publications)
Performance marketing mindset: Deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and data-driven optimization
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar)
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping)
Strong analytical skills with ability to build financial models and ROI projections
Comfortable working with attribution frameworks and multi-touch conversion analysis
Exceptional negotiation skills with track record of structuring win-win partnership terms
Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators)
Ability to balance strategic, high-touch partnerships with scalable program growth
Outstanding written and verbal communication skills
Entrepreneurial approach: self-starter who thrives in fast-paced, high-growth environments
Comfortable navigating ambiguity and making data-driven decisions with incomplete information
Strong project management skills with ability to manage multiple partnership tracks simultaneously

Nice to have:

Background running or optimizing paid acquisition campaigns
Startup or scale-up experience: comfortable with lean operations and rapid pivots
International partnership experience: coordinating with global partners and tailoring programs to diverse markets
Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics

What we offer:

Continuous learning
10% monthly bonus
Premium insurance
Achievement recognition
Free snacks and lunches
Generous annual leave
AI tools and tech stack
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Unbiased hiring and achievement recognition
State-of-the-art tech and tools
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the entire team on Friday
Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy Leader awards to recognize achievement
Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Head of Business Development - Publisher & Affiliate Partnerships