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We’re looking for a Head of Brand to lead the brand forward as they are continuing through one of the biggest growth periods! This is a senior, hands-on leadership role for someone who knows how to build a modern, high-growth D2C brand through organic social, creative storytelling, standout experiences, PR, and community-led moments. You’ll take full ownership of building the story of the brand as they enter new areas.
Job Responsibility:
Define and evolve the brand strategy, positioning, voice, and identity
Lead organic social strategy across key platforms, driving cultural relevance and growth
Set the creative vision across content, campaigns, and brand storytelling
Own PR and earned media strategy, building meaningful press and cultural moments
Establish clear brand KPIs and track performance across awareness, engagement, and sentiment
Take full ownership of the budget (ATL, PR, Social, Digital etc)
Requirements:
Proven experience leading brand in a high-growth D2C, Retail or consumer business
Excellent experience across all areas of brand marketing (ATL, PR, Digital, Social, Content, Events, and Influencer management)
Experience owning PR strategy and building earned media relationships
Strong communication to drive results and communicate with stakeholders across the business
Natural storyteller who creates compelling and creative marketing to drive brand forward