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We’re partnering with a premium, design-led consumer products brand with a loyal following and a decade of building one of the most recognizable products in their category. Selling in both DTC and retail channels, they are a small, nimble team – which means the right person will have an outsized impact on everything they do. They're entering an exciting chapter: new products, new categories, and a renewed focus on bringing their brand experience to the next level. They are looking for a Brand & Marketing Lead who owns the “how it feels” of our brand across every customer touchpoint. This is a hands-on role for someone with exceptional taste who moves fast, ships high-quality work, and can shape a coherent brand story while also executing. You will be the second person on the marketing team, working directly with the President of Strategy & Marketing, plus agencies and freelancers.
Job Responsibility:
Website Ownership and Redesign
New Product Launches (End-to-End)
Subscription Program Growth
Brand Story, Narrative, and Premium Creative
Lifecycle and Campaign Marketing
Packaging and Physical Brand Touchpoints
Requirements:
Strong brand instincts and design ability – you can produce high-quality assets yourself when needed, and you have a sharp eye for what “premium” looks and feels like
Experience in DTC consumer products
Excellent storytelling and copy skills, with an ability to translate strategy into creative that sells
Proven ability to execute quickly with limited resources, managing contractors and agencies as needed
A self-starter mentality – you don't wait to be told
you identify what needs to happen and drive it
Comfort being both the strategist and the executor
this is not a role for someone who delegates everything
Nice to have:
Experience with Shopify (day-to-day site management)
Familiarity with email platforms such as Klaviyo
Experience with subscriptions and lifecycle marketing
Familiarity with packaging design and physical brand experiences
Experience launching new products in a premium brand context