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Head of Brand

torus.co Logo

Torus

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Location:
United States, South Salt Lake

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Category:
-

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Contract Type:
Not provided

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Salary:

160000.00 - 190000.00 USD / Year
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Job Description:

Torus is on a mission to empower communities to become their own sustainable energy providers. As Head of Brand, you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We’re looking for a proven brand leader with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Job Responsibility:

  • Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense
  • Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging
  • Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas
  • Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience
  • Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally
  • Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey
  • Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government
  • Act as Torus’s internal brand guardian, empowering teams to use the brand confidently while ensuring quality and cohesion

Requirements:

  • 8+ years in brand or creative leadership roles
  • Background in managing rebrands or building new categories
  • Strong design foundation with hands-on experience in graphic design, typography, branding, and experiential design
  • Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus
  • Experience developing brand guidelines and systems, from positioning to visual execution to launch
  • Demonstrated ability to lead internal creative teams and external agencies
  • Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power
  • Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes
  • Proficiency in reading, writing, and speaking English required

Nice to have:

  • Prior work in climate, energy, utilities, or grid infrastructure sectors
  • Experience with product suites or tiered brands and how to unify them under a master brand
  • Familiarity with sales cycles and the brand trust required to support long sales processes
  • Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components
  • Strong understanding of technical products—energy storage, energy management, utilities, grid technology
What we offer:
  • Employee Rewards Package including equity
  • 401(k) Retirement Savings Plan
  • Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans
  • Dental insurance
  • and Vision insurance
  • Human-centered Paid Time Off (based on employment status) including unlimited discretionary PTO
  • 10-days paid company holidays
  • Waiting period-free 100% paid parental leave
  • Torus paid Life with option to purchase additional coverage
  • Voluntary Short- and Long-Term Disability Insurance
  • Peer Recognition Program

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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