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We're looking for a Head of Brand Strategy & Identity to shape how TUI shows up to the world. You'll develop and maintain our centralised brand strategy and convert it into a clear, consistent identity across every touchpoint – from marketing campaigns to customer interactions. This role is vital for enhancing brand recognition, fostering customer loyalty, and driving our reputation as a premier travel brand.
Job Responsibility:
Accountable for overall TUI brand strategy and the look and feel of our brand, ensuring consistent application across all customer touchpoints
Help develop our strategy, portfolio of products and brands to maximise brand equity
Deliver cohesive and compelling branding solutions across key interactions including advertising, websites, apps, retail, uniforms, aircraft, cruise ships, airports, hotels and in-resort experiences
Lead the Global Brand Forum and Brand Market & Asset Board
Craft and bring to life compelling brand stories for target customer segments
Engage with internal and external stakeholders, including senior leadership, partners, and agencies, to ensure alignment and support for brand initiatives
Requirements:
Proven experience developing and delivering successful multi-channel brand strategies and identity, ideally within global organisations or multi-brand environments
Excellent verbal and written communication skills
Strong sense of design and copy sensibilities
Strategic and commercial thinker
Engaging communicator who can quickly gain rapport and credibility with a diverse set of international stakeholders
Fluent in English
Nice to have:
Travel industry experience
Additional language abilities in German, French or Dutch
What we offer:
Attractive remuneration
Discretionary bonus schemes
Generous travel benefits
Extensive health & well-being support
Dynamic working environment
Access to TUI Learning Hub
Opportunities to work on global projects and teams
Involvement with local charity and sustainability initiatives