CrawlJobs Logo
TUI Logo TUI · -

Head of Brand Strategy & Identity

United Kingdom; Germany; Netherlands; Belgium; Sweden, Luton · Job Posted March 18, 2026
Apply Position
Job Link Share

Job Description

We're looking for a Head of Brand Strategy & Identity to shape how TUI shows up to the world. You'll develop and maintain our centralised brand strategy and convert it into a clear, consistent identity across every touchpoint – from marketing campaigns to customer interactions. This role is vital for enhancing brand recognition, fostering customer loyalty, and driving our reputation as a premier travel brand.

Job Responsibility

  • Accountable for overall TUI brand strategy and the look and feel of our brand, ensuring consistent application across all customer touchpoints
  • Help develop our strategy, portfolio of products and brands to maximise brand equity
  • Deliver cohesive and compelling branding solutions across key interactions including advertising, websites, apps, retail, uniforms, aircraft, cruise ships, airports, hotels and in-resort experiences
  • Lead the Global Brand Forum and Brand Market & Asset Board
  • Craft and bring to life compelling brand stories for target customer segments
  • Engage with internal and external stakeholders, including senior leadership, partners, and agencies, to ensure alignment and support for brand initiatives

Requirements

  • Proven experience developing and delivering successful multi-channel brand strategies and identity, ideally within global organisations or multi-brand environments
  • Excellent verbal and written communication skills
  • Strong sense of design and copy sensibilities
  • Strategic and commercial thinker
  • Engaging communicator who can quickly gain rapport and credibility with a diverse set of international stakeholders
  • Fluent in English

Nice to have

  • Travel industry experience
  • Additional language abilities in German, French or Dutch

What we offer

  • Attractive remuneration
  • Discretionary bonus schemes
  • Generous travel benefits
  • Extensive health & well-being support
  • Dynamic working environment
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Involvement with local charity and sustainability initiatives
TUI - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Head of Brand Strategy & Identity

8 matching positions

Head of Social Brand - The Diary Of A CEO

To lead social for the fastest-growing podcast in the world and the number one b...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
flightstory.com Logo
FlightStory
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Demonstrated success running and scaling large, engaged social audiences
  • Managing online communities
  • Driving growth on socials for other major creator, media or entertainment brands
  • Strong creative ideation skills
  • Experience developing original content formats tailored for social, especially for TikTok, Instagram Reels, YouTube Shorts, X and LinkedIn
  • Strategic thinking paired with platform fluency, analytics insight, and the ability to connect short-form content to long-form consumption
  • Understanding how to build brands that matter
  • Deeply familiar with the creator economy, audience psychology, and storytelling at scale
  • Bring big ideas, operate with high autonomy, and move fast
  • Worked with or led large audience accounts and built strategies that convert attention into action
Job Responsibility
Job Responsibility
  • Lead social for the fastest-growing podcast in the world and the number one business podcast globally
  • Take full ownership of social storytelling across platforms
  • Shape the creative vision, content strategy and cultural presence of The Diary of a CEO
  • Build a brand that leads conversation, sets trends and connects deeply with a global audience
  • Launch and lead new social first content formats that are aligned to the brand’s tone and purpose across all The Diary Of A CEO related social platforms
  • Build a best-in-class social ecosystem that grows audience size, engagement and retention, while consistently driving traffic from social platforms to full episodes on YouTube
  • Establish a distinct and recognisable brand identity across all platforms that builds trust, loyalty and cultural relevance at scale
Read More
Arrow Right

Head of Brand Marketing

We’re hiring a Social, Community and PR-led Head of Brand Marketing to lead the ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
eu.josephjoseph.com Logo
Joseph Joseph
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience leading social, content and community in a consumer brand or agency setting
  • Confident across creative development, messaging, and execution
  • Strong understanding of how content and creative come together to build brand relevance
  • Experience managing internal teams and external partners across PR, influencer, and partnerships
  • Operational strength and the ability to bring structure to a vibrant brand marketing calendar
  • Excellent editorial judgement and attention to brand voice and tone
  • Low ego, high standards, and a genuine passion for great brand work
  • Strong social, content, and community experience is valued, even without extensive PR or Partnership experience
Job Responsibility
Job Responsibility
  • Lead the organic social strategy across platforms
  • Develop always-on and campaign content plans that reflect brand strategy and cultural relevance
  • Inspire a Social Media Manager, Copywriter and Social Creative/Producer to deliver high-quality, consistent, and on-brand output
  • Collaborate closely with Creative, Ecommerce, and Digital teams to bring stories to life across channels
  • Track performance and optimise content through testing, insight, and platform data
  • Lead influencer strategy with day-to-day support from PR agency
  • Brief campaigns, guide talent selection, and oversee delivery
  • Ensure alignment between influencer output and core content strategy
  • Support partnership strategy and identify brand collaborations that feel relevant and amplify awareness
  • Work with external consultants to shape and execute partnerships
What we offer
What we offer
  • Competitive salary and holiday allowance
  • Company performance related bonus
  • A pension contribution
  • An exclusive staff discount
  • 24/7 healthcare appointment support
  • Hybrid working – 3 days in office & 2 days from home and flex start/finish times
  • External private employee wellbeing support
  • Access to Perkbox
  • Volunteer days
  • Team Recognition scheme
  • Fulltime
Read More
Arrow Right

Head of Brand Design

We’re looking for a strategic, craft-obsessed, and highly collaborative Head of ...
Location
Location
United States , SF or NYC
Salary
Salary:
180000.00 - 225000.00 USD / Year
hex.tech Logo
Her
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in brand design, with significant experience in B2B or SaaS
  • 4+ years leading and scaling creative or brand teams
  • Experience building or evolving brand systems at high-growth companies (Series B–D preferred)
  • A portfolio that demonstrates strategic thinking, identity systems, digital excellence, and high craft standards
  • Deep expertise in visual identity systems, typography, layout, and digital design
  • Strong creative direction and feedback skills
  • Ability to balance long-term brand vision with short-term business needs
  • Comfort influencing senior stakeholders and cross-functional partners
  • Strong understanding of how brand supports product-led growth and technical audiences
Job Responsibility
Job Responsibility
  • Define & evolve the brand vision
  • Own and evolve Hex’s visual identity and brand system
  • Translate company strategy and product positioning into a distinctive brand that resonates with technical, data-driven teams
  • Ensure consistency and clarity across all channels: web, product marketing, campaigns, events, social, and sales materials
  • Work closely with the Product Design organization to ensure Hex feels cohesive across product and brand experiences
  • Build & lead the Brand Design function
  • Lead and grow a small but high-impact Brand Design team responsible for web, product launches, campaigns, events, and creative storytelling
  • Recruit, manage, and grow a high-performing brand design team
  • Foster a culture of craft, speed, and thoughtful critique
  • Drive cross-functional impact
What we offer
What we offer
  • Market-benched salary & equity
  • Comprehensive health benefits
  • Flexible paid time off
  • Fulltime
Read More
Arrow Right

Head of Brand

We’re looking for a Head of Brand to lead the brand forward as they are continui...
Location
Location
United Kingdom , North UK (Leeds, Manchester, Sheffield area)
Salary
Salary:
90000.00 - 100000.00 GBP / Year
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience leading brand in a high-growth D2C, Retail or consumer business
  • Excellent experience across all areas of brand marketing (ATL, PR, Digital, Social, Content, Events, and Influencer management)
  • Experience owning PR strategy and building earned media relationships
  • Strong communication to drive results and communicate with stakeholders across the business
  • Natural storyteller who creates compelling and creative marketing to drive brand forward
Job Responsibility
Job Responsibility
  • Define and evolve the brand strategy, positioning, voice, and identity
  • Lead organic social strategy across key platforms, driving cultural relevance and growth
  • Set the creative vision across content, campaigns, and brand storytelling
  • Own PR and earned media strategy, building meaningful press and cultural moments
  • Establish clear brand KPIs and track performance across awareness, engagement, and sentiment
  • Take full ownership of the budget (ATL, PR, Social, Digital etc)
What we offer
What we offer
  • Bonus
  • Fulltime
Read More
Arrow Right

Head of Workplace Strategy & Operations

We're looking for someone who genuinely loves building great workplaces - a hand...
Location
Location
United States , San Francisco
Salary
Salary:
220000.00 - 265000.00 USD / Year
vercel.com Logo
Vercel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8-10 years of experience in Facilities, Workplace Experience, Security and/or Real Estate leadership, including leading teams of various sizes
  • Proven success at companies in the high tech space that evolved into first spaces, multiple spaces and then to regional spaces, with a track record of being scrappy, creative, and resourceful in scaling operations efficiently
  • Demonstrated ability to build rapport and credibility with senior leadership and site leaders, driving alignment on long-term real estate strategy as well as day-to-day operations
  • Passion for creating people-centered, inclusive environments, through design and experiences
  • Belief in the power of design and brand to build meaningful workplace experiences and engagement with a strong aesthetic sensibility and an eye for how physical space reinforces brand identity
  • Experience establishing and managing physical security programs, including day-to-day security operations and Executive Protection
  • Proven ability to build, develop, and empower a team by fostering a culture of ownership, accountability, and local impact
  • Strong project management and vendor negotiation skills
  • Experience building relationships and collaborating with the Executive Team, People, IT, Legal, Finance and other business leaders
  • Strong change management skills, especially in growth phases
Job Responsibility
Job Responsibility
  • Own our global real estate and workplace strategy
  • stay tightly connected to where the business is headed and anticipate what we'll need next
  • Lead site selection, lease negotiations, and build-outs that set us up to scale without overbuilding
  • Develop standards for new offices that ensure every office feels like Vercel, but is flexible enough to have the local vibe
  • Partner closely with senior leadership and site leaders to gather input, build alignment, and ensure long-term real estate plans reflect both business priorities and the on-the-ground reality of each location
  • Create spaces where our teams want to gather and are designed for real collaboration, focus, wellness, and a sense of belonging
  • Be the guardian of Vercel's brand and aesthetic in the physical world and ensure every office feels unmistakably us
  • Partner with our internal Design team to make sure the culture shows up in the walls, not just the website
  • Sweat the details that make a workplace feel thoughtful, from the snacks to the layout to the moments that make people feel seen
  • Work closely with People and IT so the physical space actually supports how employees work and grow
What we offer
What we offer
  • Competitive compensation package, including equity
  • Inclusive Healthcare Package
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
  • Flexible Time Off
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
  • Fulltime
Read More
Arrow Right

Head of GTM Strategy – Tech, AI, and Startups

The Head of GTM, Big Tech, AI & Startups is responsible for leading and expandin...
Location
Location
United States , California
Salary
Salary:
240000.00 - 260000.00 USD / Year
socure.com Logo
Socure
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree required
  • advanced degree or MBA preferred
  • 12+ years in enterprise or SaaS sales
  • at least 5 years in a leadership role managing senior level GTM representatives
  • demonstrated track record of quota achievement and consistent revenue growth in fast-paced, technology, AI, or startup-focused environments
  • entrepreneurial mindset with strong strategic thinking, analytical storytelling, and problem-solving skills
  • deep understanding of the technology, AI, and startup markets, including funding cycles, platform business models, and the ability to build trusted relationships with founders and executives
  • proven ability to collaborate cross-functionally and work well in a high-growth, change-oriented culture
  • experience leveraging Salesforce (or similar CRM) to drive accountability and reporting
  • excellent negotiation, presentation, and written/oral communication skills
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive sales strategy to maximize Socure’s growth with Big Tech, AI, and startup companies
  • Build, lead, and mentor a dynamic team of GTM professionals focused on net-new logo acquisition and expanding current client relationships in the technology and AI space
  • Oversee the entire sales lifecycle: pipeline generation, forecasting, negotiation, closing, and post-sales handoff
  • Establish clear goals and metrics, drive team performance, and ensure target attainment for revenue, bookings, and market share
  • Foster deep relationships with founders, C-suite executives, and key stakeholders in the technology and AI ecosystem to understand business needs and deliver compelling solutions
  • Collaborate closely with Product, Marketing, and Account Management to align on GTM strategies and campaigns specific to technology, AI, and startup clients
  • Provide feedback on product-market fit for these verticals, influence roadmap prioritization, and help tailor solutions for evolving industry needs (e.g., onboarding, trust & safety, fraud prevention, compliance)
  • Represent Socure at industry events, conferences, and within technology and AI communities to build brand equity and drive inbound interest
  • Maintain expert-level knowledge of Socure’s product suite, industry trends, and the competitive landscape in technology, AI, and startup markets
What we offer
What we offer
  • Offers Equity
  • Offers Commission
  • Offers Bonus
  • Fulltime
Read More
Arrow Right

Head of Marketing

As the Head of Marketing, you will take full strategic and commercial ownership ...
Location
Location
China , Shanghai
Salary
Salary:
900000.00 - 1200000.00 CNY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
September 02, 2026
Flip Icon
Requirements
Requirements
  • Bachelor's degree or above
  • 10+ years of marketing experience in the premium beauty or FMCG industry
  • minimum of 5+ years in a senior team leadership role
  • proven end-to-end expertise across brand strategy, digital marketing, KOL ecosystem management, trade marketing, and CRM
  • deep knowledge of the China beauty landscape and omni-channel retail models
  • strong financial mindset with proven track record in P&L management, budget optimization, and driving marketing ROI
  • exceptional interpersonal skills to navigate global-local matrix organizations
  • fluency in English and Mandarin
  • entrepreneurial, decisive, result-oriented, and highly agile
  • ability to balance strategic thinking with hands-on execution
Job Responsibility
Job Responsibility
  • Develop the annual marketing roadmap and 360° integrated campaign calendar to boost brand awareness and penetration
  • ensure consistent brand tone and visual identity across all platforms
  • manage the overall marketing budget and P&L
  • optimize ROI, analyze sales trends, and collaborate with Supply Chain to align marketing rhythms with inventory
  • oversee social media strategies and drive the KOL/KOC framework, focusing on quality content seeding and strategic platform partnerships
  • partner with sales teams to design trade marketing strategies, visual merchandising guidelines, and in-store activations that drive traffic and conversion across DTC stores and retail channels
  • formulate the CRM and membership roadmap to maximize customer lifetime value, retention, and online-offline integration
  • gather market insights to adapt product storytelling and messaging to local consumer preferences and regulatory compliance
  • act as the key partner to the overseas headquarters, safeguarding global brand integrity while proactively championing local market needs
  • Fulltime
Read More
Arrow Right

Global Head of Marketing, Instagram-Creators-Threads

Meta is looking for an experienced marketing leader with a passion for building ...
Location
Location
United States , New York, NY
Salary
Salary:
296000.00 - 356000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
  • 10+ years of experience with team leadership, cross-functional team leadership, or team management
  • Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
  • Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
  • Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
  • Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
  • Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
  • Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
  • Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
  • Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs
Job Responsibility
Job Responsibility
  • Set the strategic vision across the full portfolio
  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing
  • Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages
  • Shape brand evolution and competitive positioning & drive growth with critical audiences
  • Own the marketing strategy for important audiences across the portfolio
  • Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets
  • Build and scale the through-creator marketing model
  • Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes
  • Integrate AI into marketing strategy and operations
  • Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right