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Stephen Bell Associates Logo Stephen Bell Associates · -

Head of brand marketing

United Kingdom, London · Job Posted March 20, 2026
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Job Description

12 month FTC Head of Brand Marketing – UK Consumer Financial Services, London. Our client is a leading UK financial services business. They are hiring a London based Head of Brand Marketing for a 12 month FTC. This a player/manager role.

Job Responsibility

  • define and own the consumer brand and strategic marketing vision, act as the senior authority on brand, marketing strategy and customer growth
  • translate business strategy into a clear, integrated marketing roadmap spanning brand, customer acquisition and strategic change initiatives
  • own and continuously evolve the brand strategy and positioning, ensuring consistent and compelling articulation of the brand across all customer touchpoints
  • take accountability for all brand and acquisition campaigns
  • oversee upper-funnel ATL and mid-funnel campaign activity ensuring seamless integration with performance marketing
  • lead post-campaign analysis and continuous improvement
  • set the strategic direction for media, creative and specialist agency partners and manage and develop a small team

Requirements

  • immediately available
  • extensive brand and strategic marketing experience gained within a complex, regulated consumer financial services environment
  • strong expertise across brand strategy, ATL media, integrated campaigns and full-funnel marketing, campaign execution, planning and governance
  • strong grasp of digital KPIs and attribution modelling
  • skilled at managing relationships with third-party partners
  • excellent communication and stakeholder management skills
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