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12 month FTC Head of Brand Marketing – UK Consumer Financial Services, London. Our client is a leading UK financial services business. They are hiring a London based Head of Brand Marketing for a 12 month FTC. This a player/manager role.
Job Responsibility:
define and own the consumer brand and strategic marketing vision, act as the senior authority on brand, marketing strategy and customer growth
translate business strategy into a clear, integrated marketing roadmap spanning brand, customer acquisition and strategic change initiatives
own and continuously evolve the brand strategy and positioning, ensuring consistent and compelling articulation of the brand across all customer touchpoints
take accountability for all brand and acquisition campaigns
oversee upper-funnel ATL and mid-funnel campaign activity ensuring seamless integration with performance marketing
lead post-campaign analysis and continuous improvement
set the strategic direction for media, creative and specialist agency partners and manage and develop a small team
Requirements:
immediately available
extensive brand and strategic marketing experience gained within a complex, regulated consumer financial services environment
strong expertise across brand strategy, ATL media, integrated campaigns and full-funnel marketing, campaign execution, planning and governance
strong grasp of digital KPIs and attribution modelling
skilled at managing relationships with third-party partners
excellent communication and stakeholder management skills