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As Head of Betarades, you will be responsible for the 360° success of our Greek flagship Betarades.gr, leading cross-functional alignment, driving local partnerships, and expanding our market leadership. You will be the key figure connecting content, SEO, Social Media, and commercial opportunities to deliver growth and engagement across all touch points.
Job Responsibility:
Own the vision, strategy, and execution for the Greek market, aligned with the company’s global and European goals
Act as the main spokesperson and internal champion for Greece, advocating for local needs and priorities
Collaborate closely with the Content Team to ensure relevant, high-performing editorial and video output tailored to Greek audiences
Partner with the SEO Team to enhance organic visibility across all Greek properties
Coordinate with the YouTube & Social Media Team to drive subscriber growth, engagement, and branded content strategies
Build and manage relationships with local operators and partners, ensuring strong visibility and ROI for both parties
Negotiate and optimize commercial and media deals, identifying new monetization opportunities and long-term partnerships
Monitor market trends, regulatory developments, and competitor activity to keep Betarades.gr at the forefront of the Greek betting and sports media landscape
Identify opportunities for collaboration, sponsorship, and content innovation across sports, entertainment, and betting verticals
Own market-level KPIs including traffic, revenue, audience growth, content performance, and partner satisfaction
Report regularly on market performance and strategic initiatives to senior management
Requirements:
5+ years of experience in a digital media, sports betting, or online marketing role
Strong knowledge of the Greek sports and betting ecosystem and media landscape
Experience working with SEO, content creation, and social/video platforms (YouTube, TikTok, IG)
Proven ability to manage commercial relationships and drive growth through partnerships
Native Greek speaker with excellent written and verbal English skills
Entrepreneurial mindset, with the ability to work both strategically and operationally
Nice to have:
Experience in influencer or talent management
Background in affiliate marketing or iGaming industry
Strong network within Greek sports media, clubs, or betting operators
What we offer:
Competitive salary reviewed regularly and extra performance bonus
Private Health and Life Insurance
A hybrid work scheme
100% paid sick days
Prepaid Edenred card every month
Extra paid days off
Office snacks, lots of coffee
And of course all the required equipment you will need
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