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Head of B2B Sales

United Kingdom · Job Posted July 13, 2026
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Job Description

The Head of B2B Sales is responsible for leading all B2B sales channels – including Retail Hubs, Contact Centre, Online, Field Sales and Bids & Tenders. This role ensures we have a highly talented and motivated team, responsible for both acquiring new B2B customers and growing existing accounts, while ensuring channels work in harmony to maximise sales and margin and facilitate our exciting growth agenda. The Head of B2B Sales enables the sales team with the right objectives, skills training, career development plans and reward to keep colleagues motivated, growing and embracing best practice and leading selling behaviours. You’ll work as part of the Currys Business SLT who along with the Head of Sales are responsible for the delivery of the B2B growth ambition.  We are on an exciting cultural transformation, remodelling Currys Business into a fully rounded B2B Sales organisation.  There is huge opportunity for Currys Business and this team will enable it. Within this team, you will work in close collaboration with the Head of Commercial & Customer to continuously drives standards to improve conversion, repeat spend and basket profitability.  You will also work closely with the Head of B2B Transformation & Operational Excellence who prioritise, and project manage all major B2B initiatives, and govern delivery. This team are also responsible for all areas that support after sales including B2B customer service, mobile commissions and quality control. As well as focusing on Operational Excellence, overseeing right first-time delivery of change within our sales channels, and increasing selling time for colleagues by reducing administrative or process-based task.  Finally, you will work alongside the Head of Services and Solutions who’s role is to ensure we are able to sell the right service solutions for our customers and have a range of ways to pay.

Job Responsibility

  • Lead B2B Retail Hubs, working closely with retail management to maximise performance in each location, drive standards, reduce administrative workload and enable Hub colleagues to drive new business and grow repeat sales
  • Lead the Specialist Business Centre in Poole, covering inbound, outbound and field-based sales and service disciplines across mobile and mixed electricals, driving ever-improving sales and customer service performance
  • Develop and grow Bids & Tender capability, giving Currys Business access to opportunities across the private and public sector
  • Develop a clear operating model across all channels, defining the capabilities required by role and the objectives for each member of the sales team
  • Ensure sales team objectives do not conflict and that the business is set up to maximise account acquisition and repeat spend
  • Establish the right upskilling, career pathways and reward structures for all sales colleagues, driving motivation to perform and develop
  • Create a High Performing Selling culture by maintaining strong morale and low attrition while dealing with underperformance consistently
  • Deliver sales and margin KPIs and targets, with specific focus on conversion and account repeat spend
  • Develop opportunities for new business across target customer sectors through the team
  • Manage costs efficiently, role-modelling best practice in finding new ways of working that reduce non-value-added tasks and minimise unnecessary cost

Requirements

  • A proven track record of driving a high-performance culture across a large, geographically distributed sales network
  • Proven sales experience, consistently meeting or exceeding targets
  • Ability to communicate, present and influence at all levels of the organisation
  • Experience managing and inspiring large frontline sales teams
  • Experience working in a matrix organisation with a heavy dependency on other teams to maximise success
  • Experience optimising the operating model of large teams

What we offer

  • Company Pension Scheme
  • Discretionary/Performance based bonus
  • Private Health Insurance
  • Colleague Discounts

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