Head of B2B & Go-to-Market

Bark is entering a new chapter. With the launch of our open marketplace where buyers can directly choose which professionals to contact, we’re evolving from a lead generation marketplace into a consumer driven, product led marketplace model. We are looking for a commercially minded and strategic Head of B2B & Go-To-Market to own the B2B strategy, positioning, and launch of this new proposition to prospective sellers (professionals). This role is not about execution of marketing channels, that support comes from central marketing teams, but about building and owning the holistic B2B strategy and GTM plan, setting the direction, orchestrating the cross-functional work, and driving successful adoption of our new Marketplace product among sellers. You will define the value proposition, shape the onboarding and growth model, and ensure the entire organisation is aligned behind a coherent seller experience. This is a pivotal role at the centre of Bark's largest strategic shift.