Head of Apple Ads (Global) Job at AppTweak

Job Description

AppTweak is the leading App Store Marketing platform, trusted by the world’s most successful mobile companies, including King, EA, PayPal, and Amazon. With a suite of data-driven tools and a strong team of consultants, we help apps and games grow their visibility and performance in the App Store and on Apple Ads. As an official Apple Ads Partner, AppTweak is doubling down on paid growth. We’re looking for a Head of Apple Ads (Global) to lead our Apple Ads practice, drive alignment across regions, and scale impact for both prospects and existing customers. As Head of Apple Ads, you’ll own AppTweak’s global Apple Ads strategy and execution across three regions. This is a leadership role sitting at the intersection of Consulting, Product, Partnerships, Sales, and Customer Success Managers.

Job Responsibility

Build a consistent global operating model (processes, playbooks, reporting) with Global Ad Spend Growth as your main KPI
Align how the three regions work, sell, deliver, and measure success
In the context of our partnership, support with requests from Apple Ads linked to account collaboration, strategy alignment for key accounts, success stories, and reporting
Drive growth through measurable outcomes, with a key focus on trial → paid conversion
Build a client tiering to ensure our existing clients are supported and growing through Apple Ads
Unlock synergies and business opportunities with the ASO side of the business
Be a business acumen and learn how/when to leverage and feed our Managed Services team with new clients, services and opportunities
Build and develop a team of Apple Ads experts
Global practice leadership & regional alignment: Build and roll out a global Apple Ads operating model across the 3 regions (ways of working, roles, handoffs, KPIs). Define playbooks, best practices, and quality standards for Apple Ads consulting and enablement. Create a cadence for global reporting, pipeline visibility, performance review, and cross-region learnings
Trial-to-paid conversion ownership: Own the trial-to-paid conversion strategy for our Apple Ads product - Campaign Manager. Define the “successful trial” framework: what needs to happen during trial, when, and by whom. Partner with Sales/CSM/Consulting/Marketing/Product to improve conversion rates through better onboarding, education, and proof of value
Client outcomes & delivery excellence (existing clients included): Support key accounts directly (especially strategic/complex ones), ensuring strong delivery and measurable performance improvements. Drive campaign excellence: audits, structure, scaling plans, bidding/automation guidance, creative learnings, and measurement frameworks. Identify risks early (performance, adoption, churn), and coordinate action plans with CSM and regional leads
Tool adoption & revenue growth (AGC, Apple Ads + CM): Accelerate adoption and usage of AppTweak’s Apple Ads capabilities. Build scalable enablement: training materials, onboarding flows, templates, reporting packs. Surface upsell and expansion opportunities
partner with Sales and CSM to convert them
Cross-functional leadership (Product, Partnerships, Marketing): Provide structured product feedback to influence roadmap and improve what drives trial success and retention. Support Apple Ads partnership requirements with customer stories, performance reporting, and strategic initiatives. Contribute to thought leadership: case studies, webinars, playbooks, and sales enablement content

Requirements

5+ years experience in Apple Ads / paid UA / performance marketing, with a strong track record of scaling accounts and improving outcomes
Experience leading a function, practice, or multi-stakeholder program (people leadership not mandatory, but strong leadership skills are)
Deep knowledge of Apple Ads (campaign structures, scaling, measurement, brand vs generic, CPP/CPA optimization, creative and funnel impact)
Strong analytical and strategic thinking: you can turn data into decisions and clear plans
Excellent communication: you can align teams across regions and influence senior stakeholders
Comfortable operating cross-functionally (Consulting, Product, Sales, CSM, Partnerships, Marketing)
Process builder mindset: you love creating repeatable systems that scale
Experience working with the US
[Please note you will need to have a valid visa/work permit for the Country of your choice in order to be eligible for the role]

Nice to have

Bonus: experience in SaaS and/or Campaign Management partner, tools, or product-led motions
familiarity with trial activation frameworks.

What we offer

Grow your career with one of Belgium’s top tech scale-ups
Competitive and optimized salary package, within market standards, also according to your geographic location
Flexibility in your work, with opportunities to learn and express your
A diverse team within a flat hierarchy: altogether we speak more than 15 languages
Connect with colleagues during quarterly team-building events and a yearly company-wide retreat in person
And yes, we’re serious about food: get ready to swap recipes and enjoy delicious moments with the team
If you’re based in Belgium: 12 RTT days per year, on top of regular holidays
Make a difference with one volunteer day every quarter to give back to the community

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Head of Apple Ads (Global)

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