Head of Affiliate Marketing Jobs

Puffy

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 130000.00 USD / Year

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Job Description:

We are seeking an experienced and results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. Reporting to the Director of Marketing, this role will be instrumental in expanding our affiliate network and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This role requires in-depth knowledge of the competitive D2C mattress landscape and hands-on experience driving high-performing affiliate programs within it.

Job Responsibility:

Partnership Development: Establish, strengthen, and maintain relationships with affiliate partners—overseeing negotiations, conflict resolution, and performance strategies
Strategic Growth: Identify new partnership opportunities and unexplored affiliate channels to drive high-quality traffic and improve conversions within the D2C e-commerce landscape
Performance Optimization: Continuously test, evaluate, and refine affiliate campaigns
track KPIs (EPC, ROAS) and provide actionable insights for immediate and long-term improvements
Budget & Forecasting: Manage campaign budgets, forecast results, and allocate spend to maximize profitability and meet defined targets
Cross-Functional Collaboration: Work with creative, marketing, and product teams to develop, test, and iterate on promotional materials—ensuring brand consistency across all affiliate channels
Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in affiliate marketing, ensuring competitive positioning and innovative approaches to growth
Reporting Cadence: Frequency and depth of performance reporting to internal stakeholders, along with dashboard or reporting tool responsibilities

Requirements:

Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada)
Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication
Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics

Nice to have:

Paid Media Experience: Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives
Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots
Global Market Insight: Experience coordinating with international partners and tailoring campaigns to diverse audiences

What we offer:

Continuous learning
10% monthly bonus
Premium insurance
Achievement recognition
Free snacks and lunches
Generous annual leave
AI tools and tech stack
18+ nationalities
Social events & activities
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Unbiased hiring and achievement recognition
State-of-the-art tech and tools
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the entire team on Friday
Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy Leader awards to recognize achievement
Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Head of Affiliate Marketing