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Head of Affiliate Marketing

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Puffy

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

100000.00 - 130000.00 USD / Year
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Job Description:

We are seeking an experienced and results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. Reporting to the Director of Marketing, this role will be instrumental in expanding our affiliate network and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This role requires in-depth knowledge of the competitive D2C mattress landscape and hands-on experience driving high-performing affiliate programs within it.

Job Responsibility:

  • Partnership Development: Establish, strengthen, and maintain relationships with affiliate partners—overseeing negotiations, conflict resolution, and performance strategies
  • Strategic Growth: Identify new partnership opportunities and unexplored affiliate channels to drive high-quality traffic and improve conversions within the D2C e-commerce landscape
  • Performance Optimization: Continuously test, evaluate, and refine affiliate campaigns
  • track KPIs (EPC, ROAS) and provide actionable insights for immediate and long-term improvements
  • Budget & Forecasting: Manage campaign budgets, forecast results, and allocate spend to maximize profitability and meet defined targets
  • Cross-Functional Collaboration: Work with creative, marketing, and product teams to develop, test, and iterate on promotional materials—ensuring brand consistency across all affiliate channels
  • Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in affiliate marketing, ensuring competitive positioning and innovative approaches to growth
  • Reporting Cadence: Frequency and depth of performance reporting to internal stakeholders, along with dashboard or reporting tool responsibilities

Requirements:

  • Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada)
  • Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
  • Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
  • Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
  • Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
  • Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication
  • Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics

Nice to have:

  • Paid Media Experience: Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives
  • Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots
  • Global Market Insight: Experience coordinating with international partners and tailoring campaigns to diverse audiences
What we offer:
  • Continuous learning
  • 10% monthly bonus
  • Premium insurance
  • Achievement recognition
  • Free snacks and lunches
  • Generous annual leave
  • AI tools and tech stack
  • 18+ nationalities
  • Social events & activities
  • Learning and development support (we pay for courses you need to upskill)
  • Career progression opportunities
  • Annual salary review every January
  • Quarterly feedback
  • Commitment to diversity and inclusion
  • Unbiased hiring and achievement recognition
  • State-of-the-art tech and tools
  • Team life insurance coverage
  • Annual flight home (Dubai roles)
  • Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards to recognize achievement
  • Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
  • Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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