Head, Marketing, Direct-to-Consumer (Disney+), APAC

• Develop, implement, and execute a strategic marketing roadmap that drives growth for Disney+ across APAC, supporting the organization’s vision, goals, and long-term growth
• Define and position the Disney+ brand in APAC, driving awareness and demand through product and content marketing for new and exclusive originals, as well as library content
• Identify, prioritize, and articulate high-impact marketing initiatives for the region, ensuring campaigns are innovative and consistently excellent
• Work with regional Marketing and territory Marketing leads for Integrated media planning and execution, working with media agencies to maximize effectiveness, efficiency, and ROI
• Effective social media and PR strategy, maximizing consumer engagement and earned media across all major platforms and partners
• Delivering outstanding creative output for Disney+ communications and campaigns
• Synergistically market through Disney's other businesses in media, digital, retail, and parks
• Develop and implement brand measurement frameworks to track key metrics (awareness, intent, engagement) and campaign effectiveness
• Collaborate with Disney+ functional leads and territory leads to drive maximum demand through the marketing funnel and support wider business objectives
• Provide coaching, mentoring, and development planning for DTC marketing team members, building a high-performing, innovative, and collaborative team
• Foster close collaboration with local, regional (APAC), and global stakeholders, including Product & Tech, Content, and Partnerships
• Establish and maintain an innovative, inclusive, and highly collaborative culture that promotes idea generation, open communication, and excellence
• Work cross-functionally and with strategic partners to deliver best-in-class campaigns that drive Disney+ demand and subscriber growth
• Ensure compliance with all corporate policies/objectives and maintain the highest level of ethics and industry standards

• Minimum of 15 years of experience in marketing, with a strong track record in executive-level marketing roles, ideally in SVOD, streaming, technology, media, or entertainment
• Deep knowledge of subscription services and the broader media landscape
• A combination of brand building and content marketing expertise
• Proven leadership experience in building, developing, and motivating teams
• Strategic, analytical thinker with strong 360° communication skills
• Expertise in media strategy, planning, and agency management
• Proven ability to lead creative teams to deliver outstanding marketing communications
• Results-driven approach, using data and analytics to inform decisions and drive performance
• Experience working across international markets, preferably within APAC
• Collaborative, influential, and relationship-building skills to be effective in a large global matrix organization
• Bachelor’s degree in related field
• Fluent in English

Japanese or Korean a plus