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HC TH Social Lead

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Unilever

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Location:
Thailand , Bangkok

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Category:
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Contract Type:
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Salary:

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Job Description:

The purpose of the Social and PR Lead is to support all Brands with earned first expertise.

Job Responsibility:

  • Being the Custodian of the social equity of Homecare brands (i.e. social strategy, PAC managements – Platforms & Culture), cohort definition and development, content territory identification
  • Works with Brand Lead in ensuring Content Supply Chain is delivering to social strategy of brands
  • Takes lead in driving Influencer Marketing and Communities (ex-Others Say) for total Homecare
  • Drives the social agency ecosystem to deliver to the requirements of Homecare, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget
  • Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the industry, media landscape, and target audience
  • Cultivate and manage relationships with key influencers, community, journalists, bloggers, and securing positive social coverage and brand mentions
  • Manage the brand's reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels
  • Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment
  • Collaborate closely with the Community Management Specialist, providing guidance and strategic direction to ensure alignment between PR and community engagement efforts
  • Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact
  • Knows how to craft a narrative for earned storytelling, with a keen sense of what works to drive desire for our brands
  • Track and analyze social campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies
  • Understanding of social trend cycles, what works, what doesn’t in content
  • Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop
  • Passionate about Homecare business, purpose and PR industries with an eye to test new strategies, ways of working (eg AI), and content formats
  • Ability to manage local issues and risk
  • Understands how to manage talent and experts and can build relationships

Requirements:

  • Proven experience in public relations, ideally within the industry or a related consumer goods sector
  • Demonstrated success in developing and executing PR campaigns across digital channels, including social media, influencer marketing, and online publications, issues management, strategy and plan development, KPI creation and measurement
  • Established relationships with influencers and proven track record in experience
  • Experience in crafting compelling brand narratives and messaging that resonate with target audiences
  • Experience working in a PR agency from multi-industries
  • Good understanding of FMCG industry, including current trends, competitor landscape, and target audience preferences
  • Developing and executing PR campaigns specifically tailored for online channels and digital platforms
  • Crafting compelling narratives that resonate with the brand's values and connect with the community
  • A demonstrable passion for keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field
  • Understands how to listen and prepare for issues, understands that proactive defence is key in futureproofing brands and when to proactively, reactively and passively engage, how to craft responses and how to manage stakeholders
  • Working knowledge of various social media platforms (Instagram, TikTok, YouTube) and how to leverage them and trends and communities for brand building. On top of cultural trends, understanding of social trend cycles, what works, what doesn’t in content
  • Creating engaging and visually appealing content, including key messages, fact sheets/dossiers, QAs, exec briefs, press releases
  • Excellent Communication Skills: Conveying information clearly and persuasively, both written and verbal
  • Community Management: Engaging with online communities, responding to comments and messages, fostering positive brand sentiment

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
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