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The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams. While working hand-in-hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value.
Job Responsibility:
Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps
Walk the store daily and own merchandising and content strategy for the International websites
Direct ownership of the UK & DE email marketing calendar, including planning for key seasonal moments such as Holiday, and new Product launches
Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with brand and customer needs
Track and report on performance of campaigns, and leverage customer data and analytics to identify trends, segments and inform future strategy
Support International DTC in strategic forecasting and budgeting cycles, providing business context and scoping risks and opportunities for the forecast
DRI for the INTL H’ DTC P&L and the local end-to-end leader and liaison in the UK/INTL office for the Global DTC team, AND provide the connective tissue back to the Global Digital team
Requirements:
End-to-end experience developing and executing customer-focused eCommerce and CRM strategies across multiple geographies and/or brands
Strong marketing experience in nurturing the customer funnel, lifecycle management, e-commerce, and experience with a subscription based business
Fluent in using customer data to inform approaches and data literate, able to explore and analyse trends
Preferably proficient in SQL with experience using Looker or similar platforms
Strong experience using CRM platforms - preferably Klaviyo - to build messaging and automated flows
Experience with using a templating language for personalisation (e.g. Django, Ampscript, Liquid) would be a plus
Experience scoping, planning, and forecasting product initiatives and launches, able to size and estimate impact and effort of future projects
Customer-centric
Comfortable being part of teams that are spread globally, and able to collaborate effectively both remotely and in person, across multiple time zones
Nice to have:
Experience with using a templating language for personalisation (e.g. Django, Ampscript, Liquid) would be a plus
What we offer:
Private medical and comprehensive dental coverage
Pension savings plan with company match
Group Income Protection and Life Assurance benefits
Equity in Mammoth Brands
Generous time off plus 8 paid bank holidays
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop