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Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, the House continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation. Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear. The goal for the Retail Merchandise Manager is to take categories and stores within the Western market to full potential and deliver a unique client experience through a 360-degree approach. This role is meant to ensure that all cross-functional teams think and act like merchants. The Merchandise Manager will help to shorten the distance between the regional corporate offices and the stores. This role is responsible for providing market expertise and providing feedback to influence the assortments for West stores in collaboration with buyers.
Job Responsibility:
Take categories and stores within the Western market to full potential and deliver a unique client experience through a 360-degree approach
Ensure that all cross-functional teams think and act like merchants
Help to shorten the distance between the regional corporate offices and the stores
Provide market expertise and provide feedback to influence the assortments for West stores in collaboration with buyers
Work closely with Retail, Visual and the buying office to ensure individual market needs
Retail KPI’s, visual standards and financial goals are met
Communicate frequently with buying and retail teams to support and execute key strategies and decisions made in market while also ensuring these are reflected on the selling floor
Build strong partnerships with members of other cross-functional teams such as CRM, Inventory Planning, Events and Marketing
Recommend actions against results and follow through on executing these actions
Coordinates daily activities across cross-functional team members
Ensure all West stores are visited with frequent cadence and all LA Metro stores visited weekly
Continuous sharing of information to guarantee alignment of cross functional partners
Create quarterly store visit calendar considering all other major activities
Define monthly goals and topics to be addressed during weekly meetings
Leverage reporting to be used before and during store visits to identify critical issues and opportunities for improvement
Identify critical areas/opportunities to address based on business performance analysis
Follow-up on actions implemented/to be implemented and define tasks and responsibilities
Participate in morning briefing meetings and give a general overview of the business performance and consequent points of attention for the day
Create team building activities to build strong relationships with sales associates
Host in-store walk throughs of all departments with retail and visual teams
Complete store visit check list and communicate with cross-functional teams to address short and long-term actions
Foster understanding of local market needs and segmentation by eliciting feedback through constant collaborative communication with retail teams
Support and participate in in-store activities and events to increase customer loyalty
Frequent communication of new product arrivals and business trends
Deliver a weekly in-store training on a specific product or set of products to enhance client advisors’ product knowledge
Provide small training sessions during morning briefing, at the end of day or on a one-to-one basis
Support selling-ceremony enhancement trainings such as, but not limited to 4 To the Floor
Attend and lead collaboration with retail and visual merchandising to ensure the most optimal floorsets
Enhance the visual display to better serve the local or tourist clients and maximize category potential
Create consistency and maintain visual display in line with WW guidelines, business strategy and stock availability
Ensure that new arrivals are on display
Identify cross selling opportunities in terms of visual display to facilitate the store to maximize retail KPI’s
Improve stock productivity to improve overall store newness sell thru
Review store product category zoning, visual display space dedicated and key focuses based on sales and current inventory
Push slow movers by ensuring a strong display
Gather qualitative feedback on the new collections, best sellers, and slow movers
Update store on the upcoming deliveries and update inventory planning on major stock out issue
Ensure adequate assortment to fully exploit the potential of special events
Ensure BOH is efficiently organized and that the products are well stored and protected
Maximize potential of proximity stock and FOH drawers
Maximize cross selling opportunities through a dedicated organization of the BOH
Observe clients in the store in terms of traffic flows, clientele profiles and selling ceremony
Fine-tune assortments based on the specific clientele profiles to maximize the potential of the categories and increase retention
Get an in-depth knowledge of the VIGs of the store and their purchasing habits
Review store environment from a client’s perspective to identify potential improvements in terms of fixtures or layout
Support the team in ensuring a client matching experience and enhance retention through clienteling activities
Work closely with CRM and Special Events teams to ensure seamless execution of client facing events or brand initiatives
Ensure the development, implementation, and execution of company CRM initiatives by providing action plans to the team
Dedicate time to visit the stores of key competitors in the area/mall to analyze their assortment, clientele traffic and profile, in store activities to identify potential areas of improvement for Gucci
Study and report on competitors pricing, product, and merchandising presentation strategies
Report local market trends to regional buyers
Deliver both qualitative and quantitative feedback monthly to all cross functional teams
Monitor evolution of pre-defined metrics for West stores vs. other stores within the region
Set cross-functional monthly meetings key stakeholders and all category buyers to share best practices
Align with buyers prior to market on the specific needs in terms of assortment by store/by category
Host roundtable to present to the buyer a recap of the key insights by store in terms of client profile and assortment needs
Create client book prior to market for the top customers of the stores with purchasing history, sizing, and any detail which could help the category buyer address his/her needs during buying campaign
During market, actively participate to all categories in-depth presentations, walk-throughs, reviews, and selection for most if not all categories
Discuss at the end of season across all categories what worked/what didn’t work, main reason and realign on next seasons buying strategy
Requirements:
Bachelor's degree in Fashion, Business, Finance, or related discipline desired
A minimum of 4-5 years of relevant buying experience gained within a fashion and/or luxury environment
Experience in managing and developing a team
Advanced proficiency with Microsoft Office software including Word, Excel, PowerPoint, Outlook
Flexibility to travel with short notice and to work a demanding schedule, which can include on an adhoc basis: evenings, weekends, and holidays
Qualified candidates must have the proper work authorization to work in the United States