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Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Job Responsibility
Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Assist CTAL to develop effective team structure to support the growth of business
Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
Develop subordinates through coaching and training programs to deliver results
Lead team in the TA portfolio (or big strategic brand) budget planning and control
Allocate and manage in country portfolio budget and evaluate P&L
Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Requirements
Bachelor degree in Medical or Medicine
Master degree and MBA preferred
Proficient oral and written English
7 or above years marketing experience
above 18 months Marketing Manager and people manager experience
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to “One Pfizer”
Builds effective teams
Marketing , Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)