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GTM Product Marketing Manager

United Kingdom, Manchester Employment contract 60000.00 - 70000.00 GBP / Year · Job Posted June 10, 2026
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Job Description

My client is a Financial software business and are growing fast! Targeting Public and Private Sector (typically SME to Large Enterprise) – where they win the hearts with their seamless solutions of Finance Decision makers… This is not only a band new role, but a pivotal one. They key around this role is launch, GTM, proposition, working collaboratively with the Rev Ops and Commercial functions – the key is around upsell and cross selling opportunities. You’ll be the commercial bridge between product, marketing and sale – you’ll turn product capabilities into compelling market storytelling, positioning and sales enablement that will win further business. You’ll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed. You’ll be part of a lean team, where AI plays a critical role in not only working more efficiently but accelerating research, sharpening messaging, improve output and continuously find smarter ways of working.

Job Responsibility

  • Develop and maintain messaging and positioning across ICPs, verticals and use cases
  • Translate complex treasury and payments capabilities into clear, compelling value propositions
  • Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
  • Support sales teams with training on positioning, messaging and go-to-market plays
  • Own competitive intelligence and market positioning frameworks
  • Lead go-to-market execution and product launch activity in partnership with wider marketing teams
  • Monitor market trends, customer needs and competitive movements to inform commercial strategy

Requirements

  • 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure a bonus)
  • Proven experience developing messaging and positioning strategies end-to-end
  • Strong sales enablement experience, creating assets that drive commercial impact
  • Experience working in a sales-led, enterprise B2B environment with longer sales cycles
  • Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
  • Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
  • Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment

Nice to have

fintech, payments or financial infrastructure experience

What we offer

Bonus

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